Compare New York Times Co (NYT) vs ProShares Ultra QQQ ETF (QLD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
New York Times Co vs ProShares Ultra QQQ ETF — how do they compare? New York Times Co trades at $66.6 (market cap $10.74B), while ProShares Ultra QQQ ETF trades at $89.45. The key difference: New York Times Co pays a 1.38% dividend while ProShares Ultra QQQ ETF pays none, and ProShares Ultra QQQ ETF is trading nearer its 52-week high, New York Times Co nearer its low. Which is the better fit depends on your goals.
| NYT | QLD | |
|---|---|---|
Market Cap | $10.74B | — |
Sector | Media | Leveraged / Inverse |
52-Week High | $85.86 | $100.53 |
52-Week Low | $54.66 | $57.16 |
Enterprise Value | $10.14B | — |
Dividend Yield | 1.38% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
The New York Times Company (NYT) trades at $67.96, up 1.01% today, with a neutral technical signal. Recent earnings beats in Q4 2025, Q1 2026, and Q2 2026 highlight strong operational performance, supported by rising revenue and net income margins. The stock's valuation metrics include a P/E of 28.32 and P/S of 3.75, while positive cash flow trends and a dividend payment reflect financial stability.
Outlook remains cautiously optimistic with a consensus price target of $76.00, offering potential upside. Key risks include ongoing legal challenges with OpenAI over copyright issues and competitive pressures in digital media. Institutional interest is evident, but regulatory and market sentiment uncertainties warrant monitoring for sustained growth.
QLD trades at $90.53, down 0.17% on the day. The technical outlook is bullish, with moving averages signaling strength and support at $90. Recent news highlights institutional buying, with 180 Wealth Advisors increasing its stake by 29.4% in Q2 2026. The ETF has delivered over 10,000% total return since inception, demonstrating long-term compounding power.
Outlook remains positive for investors seeking leveraged Nasdaq-100 exposure, but risks include daily rebalancing decay and market volatility. The ETF suits tactical allocations given its bullish technicals and institutional interest, though it requires active risk management due to its leveraged structure.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About New York Times Co
New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →About ProShares Ultra QQQ ETF
QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on QLD →
