Nu Holdings Ltd vs Tractor Supply Co — how do they compare? Nu Holdings Ltd trades at $15.45 (market cap $75.26B), while Tractor Supply Co trades at $33.5 (market cap $16.94B). The key difference: Nu Holdings Ltd is far larger — about 4.4× Tractor Supply Co's market cap, and Tractor Supply Co pays a 2.95% dividend while Nu Holdings Ltd pays none. Which is the better fit depends on your goals — on Pluang, investors hold Nu Holdings Ltd for 53 Days and Tractor Supply Co for 88 Days on average.
| NU | TSCO | |
|---|---|---|
Market Cap | $75.26B | $16.94B |
Volume | 82,363,718 | 10,333,598 |
Sector | Financials | Consumer Cyclical |
52-Week High | $18.76 | $56.37 |
52-Week Low | $11.60 | $29.14 |
Typical Hold Time | 53 Days | 88 Days |
Enterprise Value | $97.88B | $23.26B |
Dividend Yield | — | 2.95% |
Signals from Pluang's Aura AI — not financial advice
NU Holdings trades at $15.38, down 1.79% on the day, with strong technical momentum indicated by bullish moving averages. The company demonstrates robust fundamentals with revenue growing from $3.0B in 2022 to $10.6B in 2025 and net income reaching $2.9B. Recent news highlights market volatility around potential acquisition rumors, though the company has denied pursuing a Monzo deal.
The outlook remains positive with analyst consensus favoring Buy ratings (56.52%) and a $16.53 price target suggesting 7.5% upside. Key risks include credit quality concerns from expanding lending operations and high customer concentration. Revenue growth and profitability trends support continued investor interest despite recent earnings misses.
TSCO trades at $33.48, up 3.69% today, with a bullish technical signal from moving averages. The company reported revenue of $15.52B for 2025, with a net income margin of 6.42%, though recent quarters have seen earnings misses. Analyst consensus is a Buy with a $37.00 price target, and the company maintains a 17-year dividend growth streak, with a recent dividend declared for September 2026.
The outlook is mixed; strong fundamentals and dividend history support long-term value, but near-term risks include earnings misses and competitive pressures. The stock offers potential upside to the consensus target, but investors should weigh execution risks against the company's solid market position.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Nu Holdings Ltd is engaged in providing digital banking services. It offers several financial services such as Credit cards, Personal Account, Investments, Personal Loans, Insurance, Mobile payments, Business Account, and Rewards.
Read more on NU →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →