Nu Holdings Ltd vs Procter & Gamble Co — how do they compare? Nu Holdings Ltd trades at $13.52 (market cap $66.85B), while Procter & Gamble Co trades at $144.52 (market cap $340.39B). The key difference: Procter & Gamble Co is far larger — about 5.1× Nu Holdings Ltd's market cap, and Procter & Gamble Co pays a 2.97% dividend while Nu Holdings Ltd pays none. Which is the better fit depends on your goals.
| NU | PG | |
|---|---|---|
Market Cap | $66.85B | $340.39B |
Sector | Financials | Consumer Staples |
52-Week High | $18.76 | $167.18 |
52-Week Low | $11.60 | $138.10 |
Volume | — | 6,423,436 |
Enterprise Value | — | $366.23B |
Dividend Yield | — | 2.97% |
Signals from Pluang's Aura AI — not financial advice
Nu Holdings (NU) trades at $13.84, down 1.98% with a bearish technical outlook. The company shows strong fundamental growth with revenue increasing from $3.0B in 2022 to $10.6B in 2025 and net income turning positive to $2.9B. Recent earnings show mixed results with two misses but a beat in Q3 2025. Analyst consensus remains bullish with a $14.98 price target despite recent price weakness.
Nu presents a compelling growth story with expanding profitability and market position in Latin American banking. Key risks include unsecured credit exposure and regional economic volatility. The current valuation at 21.35 P/E offers potential upside if the company maintains its growth trajectory and executes on expansion plans in Brazil and Mexico.
Procter & Gamble (PG) trades at $144.77, down 0.69% on the day, with technical indicators showing a bearish trend despite recent earnings beats. The company maintains strong fundamentals with $84.28B revenue, 18.44% net margin, and consistent dividend payments, though valuation multiples remain elevated versus peers. Recent news highlights institutional positioning shifts and the company's new WNBA partnership.
PG offers stable cash flows and dividend growth potential but faces premium valuation concerns and modest revenue growth outlook. Near-term catalysts include Q3 2026 earnings, while risks include competitive pressures and economic sensitivity. Analyst consensus remains positive with a $161.20 price target suggesting 11% upside.
Trailing returns across standard periods
Latest headlines on both assets
Nu Holdings Ltd is engaged in providing digital banking services. It offers several financial services such as Credit cards, Personal Account, Investments, Personal Loans, Insurance, Mobile payments, Business Account, and Rewards.
Read more on NU →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →