Compare ServiceNow Inc (NOW) vs Upwork Inc (UPWK) Price & Performance

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Price performance (Past 24H)

Key statistics

ServiceNow Inc vs Upwork Inc — how do they compare? ServiceNow Inc trades at $101.3 (market cap $107.98B), while Upwork Inc trades at $9.17 (market cap $1.15B). The key difference: ServiceNow Inc is far larger — about 93.9× Upwork Inc's market cap. Which is the better fit depends on your goals.

	NOW	UPWK
Market Cap	$107.98B	$1.15B
Sector	Technology	Industrials
52-Week High	$199.24	$22.11
52-Week Low	$83.00	$7.84
Enterprise Value	$105.23B	$952.17M

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

ServiceNow Inc

ServiceNow (NOW) trades at $103.24, down 0.74% today, with a bearish technical signal but strong fundamentals including 76.56% gross margins and consistent revenue growth to $13.28B in 2025. The stock shows robust cash flow generation of $5.44B from operations and has beaten earnings estimates in three of the last four quarters. Recent news highlights AI-driven growth opportunities and conference presentations.

Outlook remains positive with an 85.51% analyst buy rating and $135.14 consensus price target, suggesting 31% upside. Key risks include high valuation multiples (P/E 62.32) and competitive pressures in enterprise software. Earnings execution and AI adoption present the primary catalysts for continued appreciation.

Upwork Inc

No Aura AI signal available yet.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

NOW

ServiceNow expected to beat Q2 guidance with strong renewals and AI demand, may raise full-year outlookProactive Investors · 5 hours agoBullish ServiceNow poised to boost software sector with strong Q2, driven by AI and subscription growthSeeking Alpha · 11 hours agoBullish Seeking Alpha highlights 12 undercovered stocks with strong buy and sell insights for investors.Seeking Alpha · 17 hours agoBullish View details →

UPWK

Upwork to release Q2 2026 earnings on August 10 with a live webcast and conference call.GlobeNewsWire · 5 hours agoNeutral View details →

About ServiceNow Inc

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).

About Upwork Inc

Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.