Compare ServiceNow Inc (NOW) vs Upwork Inc (UPWK) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
ServiceNow Inc vs Upwork Inc — how do they compare? ServiceNow Inc trades at $123.36 (market cap $131.86B), while Upwork Inc trades at $8.26 (market cap $1.04B). The key difference: ServiceNow Inc is far larger — about 126.8× Upwork Inc's market cap, and ServiceNow Inc is trading nearer its 52-week high, Upwork Inc nearer its low. Which is the better fit depends on your goals.
| NOW | UPWK | |
|---|---|---|
Market Cap | $131.86B | $1.04B |
Sector | Technology | Industrials |
52-Week High | $192.23 | $22.11 |
52-Week Low | $83.00 | $7.84 |
Enterprise Value | $135.65B | $806.15M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ServiceNow (NOW) trades at $127.44, up 2.05% today, with a bullish technical outlook supported by moving averages but overbought RSI signals. Revenue grew to $13.28B in 2025, with a net income margin of 11.34%, though high P/E of 79.71 indicates premium valuation. Recent news highlights AI-driven growth opportunities, including partnerships and conference presentations in June 2026.
The stock offers growth potential from AI adoption and strong cash flows, but faces risks from elevated valuations and competitive pressures. Analyst consensus is strongly bullish with an average price target of $138.26, though investors should monitor earnings consistency and macroeconomic headwinds.
UPWK trades at $9.83, up 1.65% today, with a bullish technical signal from moving averages but mixed oscillators. The company reported Q2 2026 EPS of $0.41, beating expectations, but revenue guidance disappointed investors, causing a recent stock decline. Fundamentals show solid profitability with a 12.93% net income margin and attractive valuation ratios, including a P/E of 10.71. Cash flow from operations remains strong at $248.26 million for 2025.
The outlook is mixed: strong fundamentals and analyst buy ratings support upside potential, but weak guidance and active client declines pose near-term risks. Investment opportunity lies in valuation appeal and AI integration, balanced by execution challenges in a competitive freelance market.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About ServiceNow Inc
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →About Upwork Inc
Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →
