ServiceNow Inc vs Tractor Supply Co — how do they compare? ServiceNow Inc trades at $101.59 (market cap $107.98B), while Tractor Supply Co trades at $29.65 (market cap $15.89B). The key difference: ServiceNow Inc is far larger — about 6.8× Tractor Supply Co's market cap, and Tractor Supply Co pays a 3.17% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.
| NOW | TSCO | |
|---|---|---|
Market Cap | $107.98B | $15.89B |
Sector | Technology | Consumer Cyclical |
52-Week High | $199.24 | $62.65 |
52-Week Low | $83.00 | $29.14 |
Enterprise Value | $105.23B | $22.08B |
Dividend Yield | — | 3.17% |
Signals from Pluang's Aura AI — not financial advice
ServiceNow (NOW) trades at $103.24, down 0.74% today, with a bearish technical signal but strong fundamentals including 76.56% gross margins and consistent revenue growth to $13.28B in 2025. The stock shows robust cash flow generation of $5.44B from operations and has beaten earnings estimates in three of the last four quarters. Recent news highlights AI-driven growth opportunities and conference presentations.
Outlook remains positive with an 85.51% analyst buy rating and $135.14 consensus price target, suggesting 31% upside. Key risks include high valuation multiples (P/E 62.32) and competitive pressures in enterprise software. Earnings execution and AI adoption present the primary catalysts for continued appreciation.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →