Compare ServiceNow Inc (NOW) vs Tractor Supply Co (TSCO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
ServiceNow Inc vs Tractor Supply Co — how do they compare? ServiceNow Inc trades at $139.4 (market cap $142.54B), while Tractor Supply Co trades at $33.5 (market cap $16.94B). The key difference: ServiceNow Inc is far larger — about 8.4× Tractor Supply Co's market cap, and Tractor Supply Co pays a 2.95% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold ServiceNow Inc for 54 Days and Tractor Supply Co for 88 Days on average.
| NOW | TSCO | |
|---|---|---|
Market Cap | $142.54B | $16.94B |
Volume | 8,001,761 | 10,333,598 |
Sector | Technology | Consumer Cyclical |
52-Week High | $189.26 | $56.37 |
52-Week Low | $83.00 | $29.14 |
Typical Hold Time | 54 Days | 88 Days |
Enterprise Value | $146.33B | $23.26B |
Dividend Yield | — | 2.95% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ServiceNow (NOW) trades at $139.75, up 1.29% with bullish technical momentum and strong institutional support. The company demonstrates robust revenue growth from $7.2B in 2022 to $13.3B in 2025, with consistent earnings beats and expanding AI capabilities driving investor optimism. Despite premium valuation metrics (P/E 86.17, P/S 9.75), the stock benefits from positive analyst sentiment with 87% buy ratings and a $146.04 consensus target.
NOW presents a compelling growth story with AI revenue surpassing $1B and projected to triple by 2029. However, elevated valuation multiples and competitive pressures from Atlassian and Palantir warrant caution. The stock's upside depends on sustained AI adoption and margin preservation amid increasing investment requirements.
TSCO trades at $33.48, up 3.69% today, with a bullish technical signal from moving averages. The company reported revenue of $15.52B for 2025, with a net income margin of 6.42%, though recent quarters have seen earnings misses. Analyst consensus is a Buy with a $37.00 price target, and the company maintains a 17-year dividend growth streak, with a recent dividend declared for September 2026.
The outlook is mixed; strong fundamentals and dividend history support long-term value, but near-term risks include earnings misses and competitive pressures. The stock offers potential upside to the consensus target, but investors should weigh execution risks against the company's solid market position.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About ServiceNow Inc
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →About Tractor Supply Co
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →
