ServiceNow Inc vs T Rowe Price Group Inc — how do they compare? ServiceNow Inc trades at $101.33 (market cap $107.98B), while T Rowe Price Group Inc trades at $115.59 (market cap $25.14B). The key difference: ServiceNow Inc is far larger — about 4.3× T Rowe Price Group Inc's market cap, and T Rowe Price Group Inc pays a 4.43% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.
| NOW | TROW | |
|---|---|---|
Market Cap | $107.98B | $25.14B |
Sector | Technology | Financials |
52-Week High | $199.24 | $120.16 |
52-Week Low | $83.00 | $86.19 |
Enterprise Value | $105.23B | $21.85B |
Dividend Yield | — | 4.43% |
Signals from Pluang's Aura AI — not financial advice
ServiceNow (NOW) trades at $103.24, down 0.74% today, with a bearish technical signal but strong fundamentals including 76.56% gross margins and consistent revenue growth to $13.28B in 2025. The stock shows robust cash flow generation of $5.44B from operations and has beaten earnings estimates in three of the last four quarters. Recent news highlights AI-driven growth opportunities and conference presentations.
Outlook remains positive with an 85.51% analyst buy rating and $135.14 consensus price target, suggesting 31% upside. Key risks include high valuation multiples (P/E 62.32) and competitive pressures in enterprise software. Earnings execution and AI adoption present the primary catalysts for continued appreciation.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →T. Rowe Price provides asset-management services for individual and institutional investors. It offers a broad range of no-load U.S. and international stock, hybrid, bond, and money market funds. At the end of August 2022, the firm had $1.339 trillion in managed assets, composed of equity (54%), balanced (30%), fixed-income (13%), and alternatives (3%) offerings. Approximately two thirds of the company's managed assets are held in retirement-based accounts, which provides T. Rowe Price with a somewhat stickier client base than most of its peers. The firm also manages private accounts, provides retirement planning advice, and offers discount brokerage and trust services. The company is primarily a U.S.-based asset manager, deriving just under 10% of its AUM from overseas.
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