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Compare ServiceNow Inc (NOW) vs J M Smucker Co (SJM) Price & Performance

ServiceNow IncTrade
J M Smucker CoTrade

Price performance (Past 24H)

Key statistics

ServiceNow Inc vs J M Smucker Co — how do they compare? ServiceNow Inc trades at $124.64 (market cap $131.86B), while J M Smucker Co trades at $117.46 (market cap $12.54B). The key difference: ServiceNow Inc is far larger — about 10.5× J M Smucker Co's market cap, and J M Smucker Co pays a 3.82% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.

NOWSJM
Market Cap
$131.86B$12.54B
Sector
TechnologyConsumer Staples
52-Week High
$192.23$126.35
52-Week Low
$83.00$89.53
Enterprise Value
$135.65B$19.57B
Dividend Yield
3.82%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

ServiceNow Inc

ServiceNow (NOW) trades at $127.44, up 2.05% today, with a bullish technical outlook supported by moving averages but overbought RSI signals. Revenue grew to $13.28B in 2025, with a net income margin of 11.34%, though high P/E of 79.71 indicates premium valuation. Recent news highlights AI-driven growth opportunities, including partnerships and conference presentations in June 2026.

The stock offers growth potential from AI adoption and strong cash flows, but faces risks from elevated valuations and competitive pressures. Analyst consensus is strongly bullish with an average price target of $138.26, though investors should monitor earnings consistency and macroeconomic headwinds.

J M Smucker Co

SJM trades at $118.84, up 0.65% today, with a bullish technical signal and support near $117. The company reported revenue of $8.73B in 2025 but a net loss of -$1.23B, though recent quarters show earnings beats. Analyst consensus is a Buy with a $125.11 price target, and the dividend was recently increased to $1.12 per share, marking 25 consecutive years of growth.

Outlook is mixed: strong cash flow and dividend growth support income investors, but negative margins and high debt pose risks. Upside depends on cost controls and Uncrustables growth offsetting sales declines. The stock offers value at a P/E of 22.05 but faces execution challenges in a competitive consumer staples market.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About ServiceNow Inc

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).

Read more on NOW

About J M Smucker Co

J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.

Read more on SJM