ServiceNow Inc vs Banco Santander SA — how do they compare? ServiceNow Inc trades at $101.32 (market cap $107.98B), while Banco Santander SA trades at $13.74 (market cap $191.46B). The key difference: Banco Santander SA is the larger of the two by market cap, and Banco Santander SA pays a 2.09% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.
| NOW | SAN | |
|---|---|---|
Market Cap | $107.98B | $191.46B |
Sector | Technology | Financials |
52-Week High | $199.24 | $14.37 |
52-Week Low | $83.00 | $8.40 |
Enterprise Value | $105.23B | — |
Dividend Yield | — | 2.09% |
Signals from Pluang's Aura AI — not financial advice
ServiceNow (NOW) trades at $103.24, down 0.74% today, with a bearish technical signal but strong fundamentals including 76.56% gross margins and consistent revenue growth to $13.28B in 2025. The stock shows robust cash flow generation of $5.44B from operations and has beaten earnings estimates in three of the last four quarters. Recent news highlights AI-driven growth opportunities and conference presentations.
Outlook remains positive with an 85.51% analyst buy rating and $135.14 consensus price target, suggesting 31% upside. Key risks include high valuation multiples (P/E 62.32) and competitive pressures in enterprise software. Earnings execution and AI adoption present the primary catalysts for continued appreciation.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →Santander's focus is on retail and commercial banking. Latin America is geographically the largest operation, with Brazil by far the largest. Its continental European business is still mainly Iberian. Santander's U.K. presence is the result of the acquisition of building society Abbey. In the U.S., Santander operates a vehicle finance business and a regional bank focused on the Northeastern states.
Read more on SAN →