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Compare ServiceNow Inc (NOW) vs Rollins Inc. Common Stock (ROL) Price & Performance

ServiceNow IncTrade
Rollins Inc. Common StockTrade

Price performance (Past 24H)

Key statistics

ServiceNow Inc vs Rollins Inc. Common Stock — how do they compare? ServiceNow Inc trades at $138.51 (market cap $143.30B), while Rollins Inc. Common Stock trades at $32.61 (market cap $15.47B). The key difference: ServiceNow Inc is far larger — about 9.3× Rollins Inc. Common Stock's market cap, and Rollins Inc. Common Stock pays a 2.27% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold ServiceNow Inc for 54 Days and Rollins Inc. Common Stock for 0 Days on average.

NOWROL
Market Cap
$143.30B$15.47B
Volume
13,207,0106,712,154
Sector
TechnologyIndustrials
52-Week High
$189.26$65.60
52-Week Low
$83.00$29.69
Typical Hold Time
54 Days0 Days
Enterprise Value
$147.09B$16.48B
Dividend Yield
—2.27%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

ServiceNow Inc

ServiceNow (NOW) trades at $140.32, down 0.38% on the day, with a bullish technical signal driven by moving averages. The company reported strong Q2 2026 earnings, beating estimates with EPS of $0.90, and its AI business surpassed $1 billion in annual contract value. Revenue grew to $13.28 billion in 2025, with a net income margin of 11.34%, though valuation multiples remain elevated with a P/E of 86.63.

The outlook is positive, supported by robust AI adoption and enterprise demand, but risks include high valuation, competitive pressures, and potential margin compression. Analysts are overwhelmingly bullish with an 86.96% buy rating and a consensus price target of $150.71, suggesting upside potential from current levels.

Rollins Inc. Common Stock

No Aura AI signal available yet.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

NOW
21% Buy79% Sell
Avg holding period · 54 Days
ROL
100% Buy0% Sell
Avg holding period · 0 Days

Top news

Latest headlines on both assets

About ServiceNow Inc

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).

Read more on NOW →

About Rollins Inc. Common Stock

Rollins Inc. provides pest control services to residential and commercial customers through its family of brands, including Orkin, across dozens of countries.

Read more on ROL →