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Compare ServiceNow Inc (NOW) vs Rockwell Automation (ROK) Price & Performance

ServiceNow IncTrade
Rockwell AutomationTrade

Price performance (Past 24H)

Key statistics

ServiceNow Inc vs Rockwell Automation — how do they compare? ServiceNow Inc trades at $126.71 (market cap $129.11B), while Rockwell Automation trades at $444.58 (market cap $48.33B). The key difference: ServiceNow Inc is far larger — about 2.7× Rockwell Automation's market cap, and Rockwell Automation pays a 1.27% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.

NOWROK
Market Cap
$129.11B$48.33B
Sector
TechnologyIndustrials
52-Week High
$192.23$495.08
52-Week Low
$83.00$329.76
Enterprise Value
$132.90B$51.46B
Dividend Yield
1.27%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

ServiceNow Inc

ServiceNow (NOW) trades at $124.88, up 6.42% in the last 24 hours, reflecting strong momentum near its pivot point of $124. The stock shows bullish technical signals with moving averages supporting an uptrend, though RSI levels indicate potential overbought conditions. Fundamentally, revenue grew to $13.28 billion in 2025 with a net income margin of 11.34%, but high valuation ratios like a P/E of 78.05 suggest premium pricing. Recent news highlights AI-driven growth opportunities and conference presentations boosting investor confidence.

The outlook for NOW is positive with an analyst consensus price target of $138.26, implying ~11% upside. Key opportunities include AI integration and revenue expansion, but risks involve elevated valuations and competitive pressures. Earnings consistency remains crucial, with Q3 2026 results anticipated to validate growth trajectory.

Rockwell Automation

Rockwell Automation (ROK) trades at $441.04, down 0.17% on the day, with a bearish technical signal despite recent earnings beats. The stock shows strong profitability with a 49.09% gross margin and 13.38% net income margin, but elevated valuation ratios like a P/E of 41.3 suggest premium pricing. Q3 2026 results exceeded expectations, driven by organic sales growth and margin expansion, prompting raised full-year guidance.

The outlook is mixed: analyst consensus leans bullish with a $480.25 price target (30% buy ratings), but technical weakness and high valuation pose near-term risks. Key catalysts include sustained automation demand and cost management, while inflation and competitive pressures remain headwinds for shareholder returns.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About ServiceNow Inc

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).

Read more on NOW

About Rockwell Automation

Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.

Read more on ROK