Nike Inc vs Vanguard Total Stock Market Index Fund ETF — how do they compare? Nike Inc trades at $37.18 (market cap $55.41B), while Vanguard Total Stock Market Index Fund ETF trades at $376.34. The key difference: Nike Inc pays a 4.39% dividend while Vanguard Total Stock Market Index Fund ETF pays none, and Vanguard Total Stock Market Index Fund ETF is trading nearer its 52-week high, Nike Inc nearer its low. Which is the better fit depends on your goals.
| NKE | VTI | |
|---|---|---|
Market Cap | $55.41B | — |
Volume | 8,887,180 | — |
Sector | Consumer Cyclical | — |
52-Week High | $74.57 | $384.30 |
52-Week Low | $37.35 | $311.68 |
Enterprise Value | $57.41B | — |
Dividend Yield | 4.39% | — |
Signals from Pluang's Aura AI — not financial advice
Nike (NKE) trades at $37.35, down 2.73% amid bearish technical signals and recent earnings volatility. The stock shows strong profitability metrics with 42.91% gross margins and 22.14% ROE, but faces revenue pressure with FY2025 sales declining to $46.31B. Analyst consensus remains positive with a $49.81 price target, though technical indicators signal caution with 17 sell signals versus 3 buy signals.
Nike's investment case balances strong brand equity and recent earnings beats against China market challenges and inventory pressures. The stock offers 33% upside to consensus targets but requires successful execution of the 'Win Now' turnaround strategy to overcome near-term headwinds in key markets.
VTI trades at $377.6, down 0.56% on the day, with a neutral technical signal. The ETF offers broad U.S. stock market exposure across 3,515 companies. Recent news highlights its role in diversified portfolios, with institutional buying noted. Moving averages show a bullish trend, while oscillators are neutral, indicating mixed short-term momentum.
Long-term outlook remains positive given historical market returns, but concentration risk exists with top holdings. Key risks include market volatility and economic downturns. Analyst sentiment is generally favorable for buy-and-hold strategies, emphasizing low costs and diversification.
Trailing returns across standard periods
Latest headlines on both assets
NIKE, Inc. designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The Company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors.
Read more on NKE →The fund employs an indexing investment approach designed to track the performance of the index, which represents approximately 100% of the investable US stock market and includes large-, mid-, small-, and micro-cap stocks. It invests by sampling the index, meaning that it holds a broadly diversified collection of securities that, in the aggregate, approximates the full index in terms of key characteristics.
Read more on VTI →