Nike Inc vs Vipshop Holdings Ltd - ADR — how do they compare? Nike Inc trades at $42.97 (market cap $64.49B), while Vipshop Holdings Ltd - ADR trades at $14.63 (market cap $7.01B). The key difference: Nike Inc is far larger — about 9.2× Vipshop Holdings Ltd - ADR's market cap, and Vipshop Holdings Ltd - ADR pays the higher dividend (4.25%). Which is the better fit depends on your goals.
| NKE | VIPS | |
|---|---|---|
Market Cap | $64.49B | $7.01B |
Volume | 8,887,180 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $79.24 | $20.68 |
52-Week Low | $40.75 | $12.92 |
Enterprise Value | $66.49B | $3.60B |
Dividend Yield | 3.77% | 4.25% |
Signals from Pluang's Aura AI — not financial advice
Nike (NKE) trades at $43.76, down 1.82% on the day, with a neutral technical signal and bullish moving averages. Recent earnings consistently beat expectations, with Q1 2026 EPS of $0.72 surpassing the $0.11 estimate. Revenue declined to $46.31B in 2025, while net income margin compressed to 6.7%. The stock holds a consensus analyst price target of $50.80, with 49% of analysts rating it a Buy. A dividend of $0.41 is scheduled for payment on July 1, 2026.
Nike's outlook is mixed: strong brand equity and earnings beats support upside potential, but revenue pressures and margin compression pose risks. Investors face trade-offs between valuation support and execution challenges in key markets like China. The stock's current discount to consensus target suggests cautious optimism amid turnaround efforts.
Vipshop Holdings (VIPS) trades at $14.69, up 1.31% with a bullish technical signal. The stock shows strong fundamentals with a low P/E of 6.66 and robust profitability metrics including 18.43% ROE. Recent Q1 2026 earnings met expectations with management focusing on outlet strategy expansion through REIT spinoffs to drive growth.
The outlook remains positive with 53.57% analyst buy ratings supporting valuation upside potential. Key risks include Chinese consumer spending volatility and competitive e-commerce pressures. Revenue stabilization and margin improvements in 2026 projections suggest recovery potential after recent declines.
Trailing returns across standard periods
Latest headlines on both assets
NIKE, Inc. designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The Company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors.
Read more on NKE →Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in a wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.
Read more on VIPS →