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Compare Nike Inc (NKE) vs Vanguard Dividend Appreciation Index Fund ETF (VIG) Price & Performance

Vanguard Dividend Appreciation Index Fund ETFTrade

Price performance (Past 24H)

Key statistics

Nike Inc vs Vanguard Dividend Appreciation Index Fund ETF — how do they compare? Nike Inc trades at $34.78 (market cap $51.60B), while Vanguard Dividend Appreciation Index Fund ETF trades at $239.12 (market cap $132.40B). The key difference: Vanguard Dividend Appreciation Index Fund ETF is far larger — about 2.6× Nike Inc's market cap, and Nike Inc pays a 4.72% dividend while Vanguard Dividend Appreciation Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Nike Inc for 155 Days and Vanguard Dividend Appreciation Index Fund ETF for 134 Days on average.

NKEVIG
Market Cap
$51.60B$132.40B
Volume
43,506,0621,287,188
Sector
Consumer Cyclical—
52-Week High
$69.68$246.61
52-Week Low
$33.87$210.70
Typical Hold Time
155 Days134 Days
Enterprise Value
$54.30B—
Dividend Yield
4.72%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Nike Inc

Nike's stock trades at $34.36, down 0.72% with a bearish technical outlook. The company reported $46.31B in revenue for 2025 with a 6.74% net margin, though earnings have beaten expectations in recent quarters. Analyst consensus remains positive with a $36.98 price target, while recent news highlights challenges in China and inventory management.

Nike faces near-term headwinds from slowing revenue growth and margin pressure, but strong brand positioning and consistent earnings beats provide upside potential. Key risks include consumer demand weakness and competitive pressures, while institutional sentiment remains cautiously optimistic for a turnaround.

Vanguard Dividend Appreciation Index Fund ETF

VIG trades at $239.00, up 0.85% with a bullish technical signal from moving averages. The ETF focuses on dividend growth companies with 10+ years of consecutive dividend increases, offering a lower yield but stronger growth profile compared to peers. Recent news highlights its role in retirement portfolios and a 7.5% quarterly dividend increase, though year-to-date growth remains modest at 3.3%.

Outlook remains positive given VIG's quality focus and historical 10% annual returns, but risks include slow dividend growth and exclusion of high-yield stocks. The ETF suits investors seeking steady income with growth potential, though competition from SCHD and market volatility pose challenges to outperformance.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

NKE
15% Buy85% Sell
Avg holding period · 155 Days
VIG
78% Buy22% Sell
Avg holding period · 134 Days

Top news

Latest headlines on both assets

About Nike Inc

NIKE, Inc. designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The Company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors.

Read more on NKE →

About Vanguard Dividend Appreciation Index Fund ETF

The advisor employs an indexing investment approach designed to track the performance of the index, which consists of common stocks of companies that have a record of increasing dividends over time. The advisor attempts to replicate the target index by investing all, or substantially all, of its assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index.

Read more on VIG →