Nike Inc vs Upstart Holdings Inc — how do they compare? Nike Inc trades at $41.25 (market cap $60.10B), while Upstart Holdings Inc trades at $30.76 (market cap $2.83B). The key difference: Nike Inc is far larger — about 21.2× Upstart Holdings Inc's market cap, and Nike Inc pays a 4.05% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.
| NKE | UPST | |
|---|---|---|
Market Cap | $60.10B | $2.83B |
Volume | 8,887,180 | — |
Sector | Consumer Cyclical | Financials |
52-Week High | $79.17 | $73.76 |
52-Week Low | $40.51 | $24.22 |
Enterprise Value | $62.10B | — |
Dividend Yield | 4.05% | — |
Signals from Pluang's Aura AI — not financial advice
Nike (NKE) trades at $41.23, down 0.22% on the day, showing continued pressure amid a bearish technical outlook. The stock has demonstrated strong earnings performance with recent quarterly beats but faces revenue headwinds with FY2025 revenue declining to $46.31B. Analyst consensus remains positive with a $50.45 price target, though technical indicators signal caution with bearish moving averages and neutral oscillators.
Nike's investment case balances strong brand equity and profitability metrics against near-term operational challenges. The company maintains solid gross margins (42.91%) and ROE (22.14%), but investors face risks from sluggish China/EMEA demand and inventory pressures. With the stock trading below consensus targets, potential upside exists if the company's turnaround strategy gains traction.
Upstart (UPST) trades at $30.97, up 3.61% today, but remains bearish technically with recent earnings misses. The company reported a return to GAAP profitability in 2025 with $1.02B revenue and $53.60M net income, yet cash flow from operations was negative. Analyst consensus is mixed with a $47.20 price target, reflecting cautious optimism amid high valuation multiples.
The outlook hinges on execution of AI-driven loan underwriting growth and margin improvement, but risks include volatile cash flows, rising debt, and sensitivity to interest rates. Investors face a balance between growth potential and financial stability concerns.
Trailing returns across standard periods
Latest headlines on both assets
NIKE, Inc. designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The Company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors.
Read more on NKE →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →