Nike Inc vs TKO Group Holdings Inc — how do they compare? Nike Inc trades at $37.12 (market cap $55.41B), while TKO Group Holdings Inc trades at $191.08 (market cap $13.97B). The key difference: Nike Inc is far larger — about 4× TKO Group Holdings Inc's market cap, and Nike Inc pays the higher dividend (4.39%). Which is the better fit depends on your goals.
| NKE | TKO | |
|---|---|---|
Market Cap | $55.41B | $13.97B |
Volume | 8,887,180 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $74.57 | $224.96 |
52-Week Low | $37.35 | $176.49 |
Enterprise Value | $57.41B | $18.33B |
Dividend Yield | 4.39% | 1.65% |
Signals from Pluang's Aura AI — not financial advice
Nike (NKE) trades at $37.35, down 2.73% amid bearish technical signals and recent earnings volatility. The stock shows strong profitability metrics with 42.91% gross margins and 22.14% ROE, but faces revenue pressure with FY2025 sales declining to $46.31B. Analyst consensus remains positive with a $49.81 price target, though technical indicators signal caution with 17 sell signals versus 3 buy signals.
Nike's investment case balances strong brand equity and recent earnings beats against China market challenges and inventory pressures. The stock offers 33% upside to consensus targets but requires successful execution of the 'Win Now' turnaround strategy to overcome near-term headwinds in key markets.
TKO trades at $195.32, up 5.01% today, with a bullish technical outlook and strong analyst support. The stock shows solid revenue growth, with 2026 revenue projected at $5.3B, and maintains a net income margin of 4.33%. Recent news highlights media rights strength and dividend declarations, reinforcing positive sentiment.
The outlook is positive, driven by media rights monetization and earnings growth potential, though high valuation multiples and mixed quarterly earnings pose risks. Analyst consensus is strongly bullish with a $228.17 price target, indicating ~17% upside from current levels.
Trailing returns across standard periods
Latest headlines on both assets
NIKE, Inc. designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The Company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors.
Read more on NKE →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →