Nike Inc vs Sony Group Corp — how do they compare? Nike Inc trades at $37.17 (market cap $55.41B), while Sony Group Corp trades at $23.55 (market cap $137.98B). The key difference: Sony Group Corp is far larger — about 2.5× Nike Inc's market cap, and Nike Inc pays the higher dividend (4.39%). Which is the better fit depends on your goals.
| NKE | SONY | |
|---|---|---|
Market Cap | $55.41B | $137.98B |
Volume | 8,887,180 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $74.57 | $30.26 |
52-Week Low | $37.35 | $19.32 |
Enterprise Value | $57.41B | $135.82B |
Dividend Yield | 4.39% | 0.68% |
Signals from Pluang's Aura AI — not financial advice
Nike (NKE) trades at $37.35, down 2.73% amid bearish technical signals and recent earnings volatility. The stock shows strong profitability metrics with 42.91% gross margins and 22.14% ROE, but faces revenue pressure with FY2025 sales declining to $46.31B. Analyst consensus remains positive with a $49.81 price target, though technical indicators signal caution with 17 sell signals versus 3 buy signals.
Nike's investment case balances strong brand equity and recent earnings beats against China market challenges and inventory pressures. The stock offers 33% upside to consensus targets but requires successful execution of the 'Win Now' turnaround strategy to overcome near-term headwinds in key markets.
Sony's stock trades at $23.53, down 4.19% over 24 hours amid bearish technical signals. The company maintains strong operating cash flow of $2.32T for 2025 and beat earnings expectations in two of the last three quarters. However, negative net income margin of -1.75% and projected 2026 net loss of $221.6B raise concerns about near-term profitability despite analyst optimism.
The stock faces headwinds from technical weakness and projected earnings decline, but strong analyst support (68.75% buy ratings) and robust entertainment ecosystem provide long-term potential. Key risks include streaming competition and AI copyright litigation, while valuation metrics remain reasonable with P/E of 19.72 and EV/EBITDA of 7.71.
Trailing returns across standard periods
Latest headlines on both assets
NIKE, Inc. designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The Company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors.
Read more on NKE →Sony Group is a conglomerate with consumer electronics roots, which not only designs, develops, produces, and sells electronic equipment and devices, but also is engaged in content businesses, such as console and mobile games, music, and movies. Sony is a global top company of CMOS image sensors, game consoles, professional broadcasting cameras, and music publishing, and is one of the top players on digital cameras, wireless earphones, recorded music, movies, and so on. Sony's business portfolio is well diversified with six major business segments. The company fully consolidated Sony Financial in September 2020, which provides life and non-life insurance, banking, and other financial services.
Read more on SONY →