Compare NICE Ltd (NICE) vs 22nd Century Group Inc (XXII) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
NICE Ltd vs 22nd Century Group Inc — how do they compare? NICE Ltd trades at $98.57 (market cap $6.02B), while 22nd Century Group Inc trades at $4.33 (market cap $1.52M). The key difference: NICE Ltd is far larger — about 3960.5× 22nd Century Group Inc's market cap, and NICE Ltd is trading nearer its 52-week high, 22nd Century Group Inc nearer its low. Which is the better fit depends on your goals.
| NICE | XXII | |
|---|---|---|
Market Cap | $6.02B | $1.52M |
Sector | Technology | Technology |
52-Week High | $153.44 | $801.00 |
52-Week Low | $83.15 | $3.72 |
Enterprise Value | $5.75B | -$6.71M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
NICE trades at $98.56, down 3.9% in the last session, with a bullish technical outlook supported by moving averages and a consensus price target of $115. The company reported Q2 2026 earnings beats, with revenue growth of 7.6% year-over-year, and maintains strong profitability margins. Recent news highlights partnerships with Currys and RingCentral to enhance AI-driven customer engagement solutions.
The stock presents a value opportunity with a P/E of 14.8 and positive earnings momentum, though risks include competitive pressures in the CX software space and a projected decline in net income for 2026. Analyst sentiment is predominantly bullish with no sell ratings, indicating confidence in near-term upside potential.
22nd Century Group (XXII) trades at $4.31, down 0.92% on the day, with a neutral technical signal and bearish moving averages. The company shows deep unprofitability with a gross margin of -52.19% and net margin of -65.76%, though revenue was $7.05M in 2025. Recent corporate actions include a 20:1 reverse stock split in June 2026, and news highlights retail expansion for VLN reduced-nicotine cigarettes in California and New York.
The outlook remains speculative with high execution risk amid persistent losses, but analyst sentiment is bullish with 75% buy ratings. Key risks include negative cash flow from operations, regulatory hurdles for tobacco products, and the need for successful commercialization of VLN to achieve profitability.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About NICE Ltd
NICE Ltd. is a global leader in both enterprise software and cloud computing, specializing in customer experience and financial crime prevention solutions. The company's platform utilizes advanced analytics, AI, and automation to help organizations enhance customer interactions, ensure compliance, and combat fraud. NICE serves a diverse client base, including contact centers, financial institutions, and government agencies, by optimizing operations and improving service quality.
Read more on NICE →About 22nd Century Group Inc
22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →
