NICE Ltd vs Trade Desk Inc — how do they compare? NICE Ltd trades at $94.34 (market cap $5.91B), while Trade Desk Inc trades at $18.25 (market cap $8.76B). The key difference: Trade Desk Inc is the larger of the two by market cap, and NICE Ltd is trading nearer its 52-week high, Trade Desk Inc nearer its low. Which is the better fit depends on your goals.
| NICE | TTD | |
|---|---|---|
Market Cap | $5.91B | $8.76B |
Sector | Technology | Technology |
52-Week High | $170.37 | $89.76 |
52-Week Low | $83.15 | $17.33 |
Enterprise Value | $5.69B | $7.78B |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
The Trade Desk (TTD) trades at $18.25, down 1.83% with bearish technical signals. Revenue grew to $2.9B in 2025 with strong 77.8% gross margins, though Q1 2026 EPS missed expectations. Recent executive appointments and the Publicis dispute settlement provide operational stability. The stock faces headwinds from slowing growth and competitive pressure from tech giants.
TTD presents a value opportunity at 21x P/E with 49% analyst buy ratings and $25.23 price target upside. Risks include persistent revenue deceleration and market share loss to walled gardens. The company's profitability and strategic partnerships support long-term potential despite near-term challenges.
Trailing returns across standard periods
Latest headlines on both assets
NICE Ltd. is a global leader in both enterprise software and cloud computing, specializing in customer experience and financial crime prevention solutions. The company's platform utilizes advanced analytics, AI, and automation to help organizations enhance customer interactions, ensure compliance, and combat fraud. NICE serves a diverse client base, including contact centers, financial institutions, and government agencies, by optimizing operations and improving service quality.
Read more on NICE →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →