NetFlix Inc vs Upstart Holdings Inc — how do they compare? NetFlix Inc trades at $70.35 (market cap $298.01B), while Upstart Holdings Inc trades at $24.08 (market cap $2.35B). The key difference: NetFlix Inc is far larger — about 126.8× Upstart Holdings Inc's market cap, and NetFlix Inc is more actively traded (45,805,108 versus 4,203,337). Which is the better fit depends on your goals — on Pluang, investors hold NetFlix Inc for 125 Days and Upstart Holdings Inc for 39 Days on average.
| NFLX | UPST | |
|---|---|---|
Market Cap | $298.01B | $2.35B |
Volume | 45,805,108 | 4,203,337 |
Sector | Media | Financials |
52-Week High | $124.13 | $52.74 |
52-Week Low | $67.06 | $22.81 |
Typical Hold Time | 125 Days | 39 Days |
Enterprise Value | $303.19B | $3.88B |
Signals from Pluang's Aura AI — not financial advice
Netflix trades at $69.70, up 1.47% today, with strong fundamentals including 28.2% net margin and 49.5% ROE. The stock shows bearish technical signals despite beating earnings expectations for three consecutive quarters. Recent news highlights Netflix's live sports strategy and content investments, while analyst consensus remains bullish with a $89.78 price target representing 29% upside potential.
Netflix presents a compelling growth story with expanding profitability and strategic content investments, though technical weakness and competitive pressures warrant caution. The company's strong cash flow generation and institutional interest support long-term upside, but investors should monitor execution risks in the evolving streaming landscape.
Upstart Holdings (UPST) trades at $24.10, showing modest daily gains but facing technical bearish signals. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though recent quarters show earnings misses. Analyst sentiment is mixed with a $39.50 price target, while technical indicators suggest near-term resistance at $25. Recent news highlights partnership expansions and securitization activity amid sector-wide pressure on consumer lending stocks.
UPST presents a turnaround story with improving fundamentals but faces execution risks in a challenging lending environment. The stock trades below analyst targets offering potential upside, though volatility remains high given recent earnings misses and competitive pressures. Key catalysts include AI lending platform adoption and credit market stability, while risks involve credit quality deterioration and macroeconomic headwinds affecting loan demand.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Netflix Inc. is an Internet subscription service for watching television shows and movies. Subscribers can instantly watch unlimited television shows and movies streamed over the Internet to their televisions, computers, and mobile devices and in the United States, subscribers can receive standard definition DVDs and Blu-ray Discs delivered to their homes.
Read more on NFLX →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →