Newegg Commerce Inc vs Upstart Holdings Inc — how do they compare? Newegg Commerce Inc trades at $11.7 (market cap $243.30M), while Upstart Holdings Inc trades at $24.08 (market cap $2.35B). The key difference: Upstart Holdings Inc is far larger — about 9.7× Newegg Commerce Inc's market cap, and Newegg Commerce Inc is more actively traded (41,252 versus 4,203,337). Which is the better fit depends on your goals — on Pluang, investors hold Newegg Commerce Inc for 14 Days and Upstart Holdings Inc for 39 Days on average.
| NEGG | UPST | |
|---|---|---|
Market Cap | $243.30M | $2.35B |
Volume | 41,252 | 4,203,337 |
Sector | Consumer Cyclical | Financials |
52-Week High | $92.74 | $52.74 |
52-Week Low | $11.49 | $22.81 |
Typical Hold Time | 14 Days | 39 Days |
Enterprise Value | $213.53M | $3.88B |
Signals from Pluang's Aura AI — not financial advice
NEGG trades at $11.58, down 3.58% today, with a bearish technical outlook despite recent earnings beats. The company shows improving fundamentals with revenue stabilizing around $1.4B and net income turning positive in 2026 projections. Recent partnerships with Western Digital and HPE highlight strategic moves in AI and enterprise IT markets, while insider selling has created near-term pressure.
The stock presents a mixed picture with improving profitability but significant execution risks. While analyst consensus remains bullish with 100% buy ratings, the $7.75 price target suggests 33% downside from current levels. Key risks include volatile cash flows, competitive e-commerce pressures, and the need to sustain recent margin improvements.
Upstart Holdings (UPST) trades at $24.10, showing modest daily gains but facing technical bearish signals. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though recent quarters show earnings misses. Analyst sentiment is mixed with a $39.50 price target, while technical indicators suggest near-term resistance at $25. Recent news highlights partnership expansions and securitization activity amid sector-wide pressure on consumer lending stocks.
UPST presents a turnaround story with improving fundamentals but faces execution risks in a challenging lending environment. The stock trades below analyst targets offering potential upside, though volatility remains high given recent earnings misses and competitive pressures. Key catalysts include AI lending platform adoption and credit market stability, while risks involve credit quality deterioration and macroeconomic headwinds affecting loan demand.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Newegg Commerce Inc is an e-commerce company offering direct sales and an online marketplace platform for IT computer components, consumer electronics, entertainment, smart home and gaming products and provides certain third-party logistics services globally.
Read more on NEGG →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →