Nasdaq Inc vs Vanguard Total Stock Market Index Fund ETF — how do they compare? Nasdaq Inc trades at $95 (market cap $52.67B), while Vanguard Total Stock Market Index Fund ETF trades at $375.67. The key difference: Nasdaq Inc pays a 1.23% dividend while Vanguard Total Stock Market Index Fund ETF pays none, and Vanguard Total Stock Market Index Fund ETF is trading nearer its 52-week high, Nasdaq Inc nearer its low. Which is the better fit depends on your goals.
| NDAQ | VTI | |
|---|---|---|
Market Cap | $52.67B | — |
Sector | Financials | — |
52-Week High | $100.98 | $384.30 |
52-Week Low | $76.85 | $311.68 |
Enterprise Value | $59.12B | — |
Dividend Yield | 1.23% | — |
Signals from Pluang's Aura AI — not financial advice
Nasdaq (NDAQ) trades at $95.04, down 1.9% on the day, with a bullish technical signal from moving averages but bearish oscillators. The company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $1.07 exceeding the $0.984 estimate. Revenue grew to $8.26B in 2025, and net income margin improved to 22.52%. Recent news highlights strategic acquisitions like Dasseti to enhance AI capabilities.
The outlook is positive with a consensus price target of $109.20, implying 15% upside. Key opportunities include continued earnings growth and expansion in data-driven investment technology. Risks involve market volatility and execution of acquisition integration. Analyst sentiment is bullish with 61% buy ratings.
VTI trades at $377.6, down 0.56% on the day, with a neutral technical signal. The ETF offers broad U.S. stock market exposure across 3,515 companies. Recent news highlights its role in diversified portfolios, with institutional buying noted. Moving averages show a bullish trend, while oscillators are neutral, indicating mixed short-term momentum.
Long-term outlook remains positive given historical market returns, but concentration risk exists with top holdings. Key risks include market volatility and economic downturns. Analyst sentiment is generally favorable for buy-and-hold strategies, emphasizing low costs and diversification.
Trailing returns across standard periods
Founded in 1971, Nasdaq is primarily known for its equity exchange, but in addition to its market-services business (about 35% of sales), the company sells and distributes market data as well as offers Nasdaq-branded indexes to asset managers and investors through its information-services segment (30%). Nasdaq's corporate-services business (20%) offers listing services and related investor relations products to publicly traded companies and through the company's market technology group (15%), Nasdaq facilitates the exchange operations of other exchanges throughout the world and provides financial compliance services.
Read more on NDAQ →The fund employs an indexing investment approach designed to track the performance of the index, which represents approximately 100% of the investable US stock market and includes large-, mid-, small-, and micro-cap stocks. It invests by sampling the index, meaning that it holds a broadly diversified collection of securities that, in the aggregate, approximates the full index in terms of key characteristics.
Read more on VTI →