Nasdaq Inc vs Trade Desk Inc — how do they compare? Nasdaq Inc trades at $90.25 (market cap $51.96B), while Trade Desk Inc trades at $18.25 (market cap $8.76B). The key difference: Nasdaq Inc is far larger — about 5.9× Trade Desk Inc's market cap, and Nasdaq Inc pays a 1.22% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| NDAQ | TTD | |
|---|---|---|
Market Cap | $51.96B | $8.76B |
Sector | Financials | Technology |
52-Week High | $100.98 | $89.76 |
52-Week Low | $76.85 | $17.33 |
Enterprise Value | $59.02B | $7.78B |
Dividend Yield | 1.22% | — |
Trailing returns across standard periods
Latest headlines on both assets
Founded in 1971, Nasdaq is primarily known for its equity exchange, but in addition to its market-services business (about 35% of sales), the company sells and distributes market data as well as offers Nasdaq-branded indexes to asset managers and investors through its information-services segment (30%). Nasdaq's corporate-services business (20%) offers listing services and related investor relations products to publicly traded companies and through the company's market technology group (15%), Nasdaq facilitates the exchange operations of other exchanges throughout the world and provides financial compliance services.
Read more on NDAQ →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →