Match Group Inc vs Yum! Brands, Inc. — how do they compare? Match Group Inc trades at $36.82 (market cap $8.45B), while Yum! Brands, Inc. trades at $144.75 (market cap $39.50B). The key difference: Yum! Brands, Inc. is far larger — about 4.7× Match Group Inc's market cap, and Match Group Inc pays the higher dividend (2.17%). Which is the better fit depends on your goals.
| MTCH | YUM | |
|---|---|---|
Market Cap | $8.45B | $39.50B |
Sector | Media | Consumer Cyclical |
52-Week High | $41.24 | $168.16 |
52-Week Low | $28.90 | $138.21 |
Enterprise Value | $11.42B | $51.10B |
Dividend Yield | 2.17% | 2.07% |
Trailing returns across standard periods
Match Group is a provider of online dating products. The firm became public in 2015 and was more than 80% owned by IAC/InterActiveCorp until IAC spun it off in the second quarter of 2020. The company has a vast portfolio of different online dating service providers, including Tinder, Match.com, OkCupid, Plenty of Fish, and Meetic. Match Group has more than 45 brands of online dating sites and/or apps, from which it generates user fee revenue (95%) and advertising revenue (5%).
Read more on MTCH →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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