Compare Match Group Inc (MTCH) vs 22nd Century Group Inc (XXII) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Match Group Inc vs 22nd Century Group Inc — how do they compare? Match Group Inc trades at $37.29 (market cap $8.39B), while 22nd Century Group Inc trades at $4.07 (market cap $1.49M). The key difference: Match Group Inc is far larger — about 5630.9× 22nd Century Group Inc's market cap, and Match Group Inc pays a 2.19% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals.
| MTCH | XXII | |
|---|---|---|
Market Cap | $8.39B | $1.49M |
Sector | Media | Technology |
52-Week High | $41.24 | $801.00 |
52-Week Low | $28.90 | $3.72 |
Enterprise Value | $11.36B | -$6.74M |
Dividend Yield | 2.19% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
MTCH trades at $37.28, up 1.3% on the day, with a bearish technical signal but improving fundamentals. The company reported a Q2 2026 earnings beat but revenue miss, with Tinder showing engagement improvements and Hinge growing revenue 22% year-over-year. Operating cash flow remains strong at $1.08 billion for 2025, and analyst consensus is a Buy with a $42.33 price target. Recent news highlights strategic focus on user experience and Gen Z adoption.
The outlook is mixed; valuation appears attractive with a P/E of 12.97, but high debt and Tinder's sluggish performance pose risks. Upside potential exists if Tinder's turnaround gains traction, supported by solid cash flow and dividend payments. Key risks include competitive pressures and execution on growth initiatives.
XXII trades at $4.31, down 2.05% today, with a neutral technical signal despite bearish moving averages. The company shows severe financial distress with negative gross profit margin of -52.19% and net income margin of -65.76%, though revenue reached $7.05M in 2025. Recent corporate actions include a 20:1 reverse stock split in June 2026, while the company continues VLN® brand expansion in major markets.
The investment case hinges on successful commercialization of reduced-nicotine products, but persistent losses and high cash burn create substantial risk. Analyst consensus remains bullish with 75% buy ratings, suggesting optimism about turnaround potential despite fundamental weaknesses.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Match Group Inc
Match Group is a provider of online dating products. The firm became public in 2015 and was more than 80% owned by IAC/InterActiveCorp until IAC spun it off in the second quarter of 2020. The company has a vast portfolio of different online dating service providers, including Tinder, Match.com, OkCupid, Plenty of Fish, and Meetic. Match Group has more than 45 brands of online dating sites and/or apps, from which it generates user fee revenue (95%) and advertising revenue (5%).
Read more on MTCH →About 22nd Century Group Inc
22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →
