Match Group Inc vs 22nd Century Group Inc — how do they compare? Match Group Inc trades at $36.39 (market cap $8.45B), while 22nd Century Group Inc trades at $4.38 (market cap $1.52M). The key difference: Match Group Inc is far larger — about 5559.2× 22nd Century Group Inc's market cap, and Match Group Inc pays a 2.17% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals.
| MTCH | XXII | |
|---|---|---|
Market Cap | $8.45B | $1.52M |
Sector | Media | Technology |
52-Week High | $41.24 | $801.00 |
52-Week Low | $28.90 | $3.72 |
Enterprise Value | $11.42B | -$6.71M |
Dividend Yield | 2.17% | — |
Signals from Pluang's Aura AI — not financial advice
Match Group (MTCH) trades at $36.36, down 1.01% on the day, with a bearish technical signal but neutral oscillators. The company reported mixed Q2 2026 results, missing revenue estimates but beating EPS, with Tinder showing engagement improvements and Hinge growing revenue 22% year-over-year. Financials indicate strong profitability with a net income margin of 20.17% and a P/E ratio of 13.05, while cash flow trends show positive net cash flow in 2025. Recent news highlights institutional buying and Zacks rankings for growth, income, and value stocks.
The outlook for MTCH is cautiously optimistic, with analyst consensus pointing to a $42.33 price target and no sell ratings. Risks include Tinder's sluggish performance and high debt levels, but opportunities lie in Hinge's expansion and product innovation. Investors should weigh solid fundamentals against competitive and execution risks in the dating app market.
XXII trades at $4.46, up 2.53% today, with a neutral technical signal and bearish moving averages. The company shows deep losses with a net income margin of -65.76% and negative ROE of -130.19%, though it beat earnings in Q3 2025. Recent news highlights VLN® retail expansion in California and New York, and a reverse stock split on June 12, 2026. Cash flow remains dependent on financing, with operating cash flow negative at -$7.72 million in 2025.
Outlook is speculative; analyst consensus is 75% buy with growth potential from VLN® market expansion, but high execution and regulatory risks persist. Investment hinges on revenue scaling to offset persistent losses, with stock volatility expected near key resistance at $5.
Trailing returns across standard periods
Match Group is a provider of online dating products. The firm became public in 2015 and was more than 80% owned by IAC/InterActiveCorp until IAC spun it off in the second quarter of 2020. The company has a vast portfolio of different online dating service providers, including Tinder, Match.com, OkCupid, Plenty of Fish, and Meetic. Match Group has more than 45 brands of online dating sites and/or apps, from which it generates user fee revenue (95%) and advertising revenue (5%).
Read more on MTCH →22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →