Compare Strategy Inc. (MSTR) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Strategy Inc. vs Yum! Brands, Inc. — how do they compare? Strategy Inc. trades at $95.26 (market cap $37.84B), while Yum! Brands, Inc. trades at $148.82 (market cap $39.50B). The key difference: Strategy Inc. and Yum! Brands, Inc. are close in size by market cap, and Yum! Brands, Inc. pays a 2.07% dividend while Strategy Inc. pays none. Which is the better fit depends on your goals.
| MSTR | YUM | |
|---|---|---|
Market Cap | $37.84B | $39.50B |
Sector | Technology | Consumer Cyclical |
52-Week High | $394.39 | $168.16 |
52-Week Low | $82.31 | $138.21 |
Enterprise Value | $56.61B | $51.10B |
Dividend Yield | — | 2.07% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
MSTR trades at $95.25, down 2.14% with a bearish technical signal. The company reported Q2 2026 EPS of -$24.45, missing expectations of -$2.19, continuing a trend of significant earnings misses. Despite a 62% analyst buy rating and $210 consensus price target, fundamentals show deep losses with -$3.85B net income and -6,102.96% net margin in 2025. Recent news highlights Bitcoin-related volatility and strategic shifts in the company's treasury management approach.
The stock faces substantial fundamental challenges with persistent losses and negative cash flow from operations, though Wall Street maintains bullish long-term targets. Key risks include execution challenges, Bitcoin price exposure, and competitive pressures in the software analytics market. The disconnect between analyst optimism and operational performance creates significant uncertainty for investors.
YUM Brands trades at $148.91, up 2.46% with recent earnings beats offset by food safety concerns. Technical indicators show bearish momentum with support at $141, while fundamentals reveal strong revenue growth to $8.21B in 2025 and net income of $1.56B. The company recently completed the $1.2B sale of Pizza Hut China, streamlining operations amid cyclospora outbreak impacts on Taco Bell sales.
YUM presents a mixed outlook with 37% analyst buy ratings and $174.60 price target suggesting 17% upside, but faces near-term headwinds from food safety investigations and consumer sentiment. Long-term growth depends on KFC/Taco Bell execution and digital strategy success amid elevated debt levels.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Strategy Inc.
MicroStrategy Inc is a provider of enterprise analytics and mobility software. It offers MicroStrategy Analytics platform that delivers reports and dashboards and enables users to conduct ad hoc analysis and share insights through mobile devices or the Web
Read more on MSTR →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
