Strategy Inc. vs Yum! Brands, Inc. — how do they compare? Strategy Inc. trades at $101.81 (market cap $35.47B), while Yum! Brands, Inc. trades at $148 (market cap $40.62B). The key difference: Strategy Inc. and Yum! Brands, Inc. are close in size by market cap, and Yum! Brands, Inc. pays a 2.04% dividend while Strategy Inc. pays none. Which is the better fit depends on your goals.
| MSTR | YUM | |
|---|---|---|
Market Cap | $35.47B | $40.62B |
Sector | Technology | Consumer Cyclical |
52-Week High | $426.40 | $168.16 |
52-Week Low | $82.31 | $138.21 |
Enterprise Value | $50.50B | $51.88B |
Dividend Yield | — | 2.04% |
Trailing returns across standard periods
Latest headlines on both assets
MicroStrategy Inc is a provider of enterprise analytics and mobility software. It offers MicroStrategy Analytics platform that delivers reports and dashboards and enables users to conduct ad hoc analysis and share insights through mobile devices or the Web
Read more on MSTR →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →