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Compare Morgan Stanley (MS) vs ProShares Ultra QQQ ETF (QLD) Price & Performance

Morgan StanleyTrade
ProShares Ultra QQQ ETFTrade

Price performance (Past 24H)

Key statistics

Morgan Stanley vs ProShares Ultra QQQ ETF — how do they compare? Morgan Stanley trades at $190.41 (market cap $294.39B), while ProShares Ultra QQQ ETF trades at $98.4 (market cap $15.38B). The key difference: Morgan Stanley is far larger — about 19.1× ProShares Ultra QQQ ETF's market cap, and Morgan Stanley pays a 2.45% dividend while ProShares Ultra QQQ ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Morgan Stanley for 92 Days and ProShares Ultra QQQ ETF for 36 Days on average.

MSQLD
Market Cap
$294.39B$15.38B
Volume
5,836,4234,844,085
Sector
FinancialsLeveraged / Inverse
52-Week High
$228.42$100.77
52-Week Low
$151.86$57.16
Typical Hold Time
92 Days36 Days
Enterprise Value
$660.04B—
Dividend Yield
2.45%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Morgan Stanley

Morgan Stanley (MS) trades at $189.71, down 0.66% with bearish technical signals despite strong fundamentals. The company has delivered three consecutive earnings beats with Q2 2026 EPS of $3.46 beating expectations by $0.57. Revenue growth accelerated to $66.0 billion in 2025 with net income margin expanding to 27.59%. Analyst consensus remains bullish with 55.77% buy ratings and a $229.25 price target representing 21% upside potential.

The investment case balances strong profitability and growth opportunities in wealth management and AI financing against concerning cash flow trends and technical weakness. While valuation appears reasonable at 15.14 P/E, investors face risks from volatile operating cash flows and rising debt levels. The stock offers attractive upside to analyst targets but requires monitoring of capital markets recovery timing.

ProShares Ultra QQQ ETF

QLD trades at $98.43, down 1.8% on the day, with technical indicators showing a bullish trend supported by moving averages while oscillators remain neutral. The ETF maintains key support at $96 with resistance at $100. Recent news highlights QLD's resilience compared to higher-leverage alternatives during market downturns, with institutional buying activity noted in recent filings.

The outlook remains cautiously optimistic given the bullish technical setup, though investors face volatility risks from Federal Reserve policy and Nasdaq concentration. QLD's 2x leverage strategy offers a middle ground for Nasdaq-100 exposure, but requires careful risk management during market stress periods.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

MS
71% Buy29% Sell
Avg holding period · 92 Days
QLD
75% Buy25% Sell
Avg holding period · 36 Days

Top news

Latest headlines on both assets

About Morgan Stanley

Morgan Stanley is a global investment bank whose history, through its legacy firms, can be traced back to 1924. The company has institutional securities, wealth management, and investment management segments. The company had about $5 trillion of client assets as well as over 70,000 employees at the end of 2021. Approximately 50% of the company's net revenue is from its institutional securities business, with the remainder coming from wealth and investment management. The company derives about 30% of its total revenue outside the Americas.

Read more on MS →

About ProShares Ultra QQQ ETF

QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.

Read more on QLD →