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Compare Merck & Co., Inc. (MRK) vs Zeta Global Holdings Corp (ZETA) Price & Performance

Merck & Co., Inc.Trade
Zeta Global Holdings CorpTrade

Price performance (Past 24H)

Key statistics

Merck & Co., Inc. vs Zeta Global Holdings Corp — how do they compare? Merck & Co., Inc. trades at $146.05 (market cap $351.28B), while Zeta Global Holdings Corp trades at $33.08 (market cap $8.29B). The key difference: Merck & Co., Inc. is far larger — about 42.4× Zeta Global Holdings Corp's market cap, and Merck & Co., Inc. pays a 2.39% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals — on Pluang, investors hold Merck & Co., Inc. for 98 Days and Zeta Global Holdings Corp for 19 Days on average.

MRKZETA
Market Cap
$351.28B$8.29B
Volume
7,969,6657,156,795
Sector
HealthTechnology
52-Week High
$156.43$33.74
52-Week Low
$82.49$14.55
Typical Hold Time
98 Days19 Days
Enterprise Value
$398.04B$8.18B
Dividend Yield
2.39%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Merck & Co., Inc.

Merck (MRK) trades at $145.6, up 1.97% today, with a bearish technical signal but strong fundamental performance. Recent earnings have consistently beaten estimates, and the company is expanding its oncology pipeline through the acquisition of Terns Pharmaceuticals. Revenue growth is steady, with 2025 revenue at $65.01B and net income of $18.25B, though 2026 projections show a significant drop in net income to $3.2B. The stock is supported by a high analyst buy consensus of 68.42% and a price target of $158.78.

The outlook for MRK is mixed; strong earnings beats and strategic acquisitions provide upside potential, but high valuation ratios and a projected earnings decline in 2026 pose risks. Investors should weigh the company's robust profitability and analyst support against execution risks and market volatility.

Zeta Global Holdings Corp

ZETA trades at $33.09, down 1.93% today, near its 52-week high. The stock shows a bullish technical trend with strong moving averages and support at $32. Fundamentally, revenue grew to $1.3B in 2025 with a gross margin of 59.48%, but net income remains negative. Recent quarters saw EPS beats, and the company is expanding internationally with a new UK hub. Analyst sentiment is positive with 12 buy ratings and a $32.40 consensus target.

The outlook is cautiously optimistic due to strong revenue growth and AI-driven customer adoption, but profitability risks persist with negative net margins and high valuation multiples. Investors should weigh growth potential against execution risks and competitive pressures in the tech services sector.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

MRK
60% Buy40% Sell
Avg holding period · 98 Days
ZETA
100% Buy0% Sell
Avg holding period · 19 Days

Top news

Latest headlines on both assets

About Merck & Co., Inc.

Merck makes pharmaceutical products to treat several conditions in a number of therapeutic areas, including cardiometabolic disease, cancer, and infections. Within cancer, the firm's immuno-oncology platform is growing as a major contributor to overall sales. The company also has a substantial vaccine business, with treatments to prevent hepatitis B and pediatric diseases as well as HPV and shingles. Additionally, Merck sells animal health-related drugs. From a geographical perspective, just under half of the firm's sales are generated in the United States.

Read more on MRK →

About Zeta Global Holdings Corp

Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.

Read more on ZETA →