Altria Group Inc vs Zscaler Inc — how do they compare? Altria Group Inc trades at $71.39 (market cap $119.25B), while Zscaler Inc trades at $218.97 (market cap $35.35B). The key difference: Altria Group Inc is far larger — about 3.4× Zscaler Inc's market cap, and Altria Group Inc pays a 6.22% dividend while Zscaler Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Altria Group Inc for 154 Days and Zscaler Inc for 41 Days on average.
| MO | ZS | |
|---|---|---|
Market Cap | $119.25B | $35.35B |
Volume | 11,178,169 | 3,726,203 |
Sector | Consumer Staples | Technology |
52-Week High | $74.92 | $336.27 |
52-Week Low | $54.72 | $118.05 |
Typical Hold Time | 154 Days | 41 Days |
Enterprise Value | $141.46B | $33.73B |
Dividend Yield | 6.22% | — |
Signals from Pluang's Aura AI — not financial advice
Altria Group (MO) trades at $69.39, up 1.22% today, with a bullish technical signal from moving averages. The stock shows strong profitability with a 39% net income margin and a 6.6% dividend yield, though recent earnings have been mixed with two misses in the last four quarters. Cash flow improved in 2025 with net cash flow of $1.33 billion, but the balance sheet carries negative equity of -$2.24 billion due to high liabilities.
The outlook is balanced: analyst consensus is bullish with a $69.71 price target, but risks include regulatory pressures on tobacco, declining margins, and high debt. The dividend appears sustainable from cash flow, yet negative equity and business shrinkage pose long-term concerns for income-focused investors.
Zscaler (ZS) trades at $213.55, up 0.61% with a bullish technical outlook supported by moving averages. The company shows strong revenue growth from $1.1B in 2022 to $2.67B in 2025, though it remains unprofitable with a net margin of -1.88%. Recent earnings beats and a 79.6% analyst buy rating highlight positive momentum, while a legal investigation and executive departure present near-term risks.
The stock offers growth potential with a consensus price target of $222.83 (4.3% upside), driven by AI security demand and expanding platform adoption. Key risks include profitability challenges, competitive pressures, and market volatility. Investor Day on October 6 may provide catalysts, but caution is warranted given high valuation multiples and negative cash flow projections for 2026.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →Zscaler is a security-as-a-service firm that offers its customers cloud-delivered solutions for protecting user devices and data. The firm leverages its position in 150 colocation data centers to deliver traditionally appliance-based security functionality, such as firewalls and sandboxes, as a completely cloud-native platform. The firm focuses on large enterprise customers and offers two primary product suites: Zscaler Internet Access, which securely connects users to externally managed application and websites (such as Salesforce and Google), and Zscaler Private Access, which securely connects users to internally managed applications. Both product suites encompass a broad gamut of capabilities situated across the traditional security stack.
Read more on ZS →