Altria Group Inc vs Yum China Holdings Inc — how do they compare? Altria Group Inc trades at $65.15 (market cap $114.13B), while Yum China Holdings Inc trades at $47.72 (market cap $16.49B). The key difference: Altria Group Inc is far larger — about 6.9× Yum China Holdings Inc's market cap, and Altria Group Inc pays the higher dividend (6.2%). Which is the better fit depends on your goals.
| MO | YUMC | |
|---|---|---|
Market Cap | $114.13B | $16.49B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $74.92 | $57.95 |
52-Week Low | $54.72 | $40.18 |
Enterprise Value | $136.34B | $17.40B |
Dividend Yield | 6.2% | 2.41% |
Signals from Pluang's Aura AI — not financial advice
Altria Group (MO) trades at $68.35, up 0.89% with mixed technical signals showing bearish moving averages but oversold RSI levels. The company maintains strong profitability with 39% net income margin and $6.95B net income for 2025, though revenue declined slightly to $20.14B. Recent earnings show alternating beats and misses, with Q3 2026 results pending. Analyst consensus remains bullish with 61.5% buy ratings and $71.50 price target, while the stock offers a 6.3% dividend yield with 56 consecutive annual increases expected.
MO presents value opportunity with 14.4x P/E ratio and strong cash flow generation, but faces headwinds from cigarette volume declines and regulatory pressures. The smoke-free product transition shows progress but remains early stage. Current price near support at $67 suggests limited downside, while analyst targets indicate 4.6% upside potential. Key risks include litigation exposure and slower-than-expected diversification from traditional tobacco products.
YUMC trades at $47.72, down 0.98% on the day, with a bullish technical signal supported by moving averages and strong earnings beats in recent quarters. The company reported Q2 2026 EPS of $0.70, exceeding expectations, and completed the acquisition of Pizza Hut China in August 2026, enhancing brand control. Revenue growth remains robust at 13% year-over-year, with a net income margin of 7.84% and a P/E ratio of 17.48, indicating reasonable valuation.
Outlook is positive due to consistent earnings growth and strategic acquisitions, but risks include macroeconomic headwinds in China and competitive pressures. Analyst consensus is strongly bullish with a 26.21% upside potential, though investors should monitor consumer spending trends and integration of Pizza Hut operations for sustained performance.
Trailing returns across standard periods
Latest headlines on both assets
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →