Compare Altria Group Inc (MO) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Altria Group Inc vs Yum! Brands, Inc. — how do they compare? Altria Group Inc trades at $71.23 (market cap $115.85B), while Yum! Brands, Inc. trades at $143 (market cap $38.30B). The key difference: Altria Group Inc is far larger — about 3× Yum! Brands, Inc.'s market cap, and Altria Group Inc pays the higher dividend (6.4%). Which is the better fit depends on your goals — on Pluang, investors hold Altria Group Inc for 154 Days and Yum! Brands, Inc. for 132 Days on average.
| MO | YUM | |
|---|---|---|
Market Cap | $115.85B | $38.30B |
Volume | 6,934,962 | 2,335,922 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $74.92 | $168.16 |
52-Week Low | $54.72 | $135.77 |
Typical Hold Time | 154 Days | 132 Days |
Enterprise Value | $138.06B | $49.90B |
Dividend Yield | 6.4% | 2.14% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Altria Group (MO) trades at $69.39, up 1.22% today, with a bullish technical signal from moving averages. The stock shows strong profitability with a 39% net income margin and a 6.6% dividend yield, though recent earnings have been mixed with two misses in the last four quarters. Cash flow improved in 2025 with net cash flow of $1.33 billion, but the balance sheet carries negative equity of -$2.24 billion due to high liabilities.
The outlook is balanced: analyst consensus is bullish with a $69.71 price target, but risks include regulatory pressures on tobacco, declining margins, and high debt. The dividend appears sustainable from cash flow, yet negative equity and business shrinkage pose long-term concerns for income-focused investors.
YUM Brands trades at $143.00, up 2.26% with a bullish technical signal despite mixed moving averages. The company shows strong fundamentals with $8.21B revenue, 25.4% net margin, and consistent earnings beats. Recent developments include the Pizza Hut sale completion and KFC's new Open House concept testing. Cash flow remains positive with $115M net inflow in 2025, though high debt levels at $11.25B warrant monitoring.
YUM presents a compelling opportunity with analyst consensus target of $170.44 (19% upside) and 39% buy ratings. Strong franchise model and dividend growth (9 consecutive years) support investment case, but elevated debt and consumer spending sensitivity pose risks. The stock offers value at 17.68 P/E with potential from brand innovation and market expansion.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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Top news
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About Altria Group Inc
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
