Altria Group Inc vs Sirius XM Holdings Inc — how do they compare? Altria Group Inc trades at $65.15 (market cap $114.13B), while Sirius XM Holdings Inc trades at $28.55 (market cap $9.70B). The key difference: Altria Group Inc is far larger — about 11.8× Sirius XM Holdings Inc's market cap, and Altria Group Inc pays the higher dividend (6.2%). Which is the better fit depends on your goals.
| MO | SIRI | |
|---|---|---|
Market Cap | $114.13B | $9.70B |
Sector | Consumer Staples | Media |
52-Week High | $74.92 | $32.59 |
52-Week Low | $54.72 | $19.92 |
Enterprise Value | $136.34B | $18.98B |
Dividend Yield | 6.2% | 3.75% |
Signals from Pluang's Aura AI — not financial advice
Altria Group (MO) trades at $68.35, up 0.89% with mixed technical signals showing bearish moving averages but oversold RSI levels. The company maintains strong profitability with 39% net income margin and $6.95B net income for 2025, though revenue declined slightly to $20.14B. Recent earnings show alternating beats and misses, with Q3 2026 results pending. Analyst consensus remains bullish with 61.5% buy ratings and $71.50 price target, while the stock offers a 6.3% dividend yield with 56 consecutive annual increases expected.
MO presents value opportunity with 14.4x P/E ratio and strong cash flow generation, but faces headwinds from cigarette volume declines and regulatory pressures. The smoke-free product transition shows progress but remains early stage. Current price near support at $67 suggests limited downside, while analyst targets indicate 4.6% upside potential. Key risks include litigation exposure and slower-than-expected diversification from traditional tobacco products.
Sirius XM Holdings (SIRI) trades at $29.91, showing minimal daily movement (+0.1%) with a bullish technical signal from moving averages. The company demonstrates stable fundamentals with a P/E of 12.01 and net income margin of 10.23%, though Q2 2026 earnings missed expectations. Recent news highlights dividend declarations and institutional activity, while cash flow trends show improvement with projected positive net cash flow for 2026.
The outlook remains cautiously optimistic with analyst consensus favoring Buy ratings (58%) and a $33.17 price target suggesting 11% upside. Key risks include competitive pressures in audio streaming and execution challenges, but strong cash flow generation and reduced leverage support shareholder returns through dividends and potential buybacks.
Trailing returns across standard periods
Latest headlines on both assets
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →SiriusXM Holdings is now composed of two businesses: SiriusXM and Pandora. SiriusXM transmits music, talk shows, sports, and news via its two satellite radio networks, primarily to consumers in vehicles who pay a subscription fee. The firm's radios come preinstalled on a wide range of light vehicles in the U.S. and Canada. The firm acquired Pandora Media in February 2019 via an all-stock transaction. Pandora is a streaming music platform that offers an ad-supported radio option and a paid on-demand service. Liberty Media owns 80% of SiriusXM, traded through its Liberty SiriusXM Group tracking stock.
Read more on SIRI →