Compare Altria Group Inc (MO) vs Rivian Automotive, Inc. (RIVN) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Altria Group Inc vs Rivian Automotive, Inc. — how do they compare? Altria Group Inc trades at $71.2 (market cap $115.85B), while Rivian Automotive, Inc. trades at $14.3 (market cap $20.75B). The key difference: Altria Group Inc is far larger — about 5.6× Rivian Automotive, Inc.'s market cap, and Altria Group Inc pays a 6.4% dividend while Rivian Automotive, Inc. pays none. Which is the better fit depends on your goals — on Pluang, investors hold Altria Group Inc for 154 Days and Rivian Automotive, Inc. for 61 Days on average.
| MO | RIVN | |
|---|---|---|
Market Cap | $115.85B | $20.75B |
Volume | 6,934,962 | 26,144,654 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $74.92 | $22.45 |
52-Week Low | $54.72 | $12.50 |
Typical Hold Time | 154 Days | 61 Days |
Enterprise Value | $138.06B | $20.79B |
Dividend Yield | 6.4% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Altria Group (MO) trades at $69.39, up 1.22% today, with a bullish technical signal from moving averages. The stock shows strong profitability with a 39% net income margin and a 6.6% dividend yield, though recent earnings have been mixed with two misses in the last four quarters. Cash flow improved in 2025 with net cash flow of $1.33 billion, but the balance sheet carries negative equity of -$2.24 billion due to high liabilities.
The outlook is balanced: analyst consensus is bullish with a $69.71 price target, but risks include regulatory pressures on tobacco, declining margins, and high debt. The dividend appears sustainable from cash flow, yet negative equity and business shrinkage pose long-term concerns for income-focused investors.
Rivian Automotive (RIVN) trades at $14.34, down 1.17% on the day, reflecting a bearish technical outlook despite recent record Q3 2026 deliveries of 19,248 vehicles. The company continues to post significant net losses, with a -54.95% net income margin for 2025, though revenue growth is evident, rising to $5.39B. Analyst consensus is mixed, with a $16.89 price target, but cash burn remains a concern with negative operating cash flow.
The outlook hinges on R2 production scaling and future profitability; upside exists if Rivian achieves cost reductions and autonomy tech gains traction, but high cash burn, competitive pressures, and execution risks pose substantial threats to shareholder value in the near term.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Altria Group Inc
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →About Rivian Automotive, Inc.
Rivian Automotive, Inc. is an automotive technology company. The Company designs and manufactures vans, trucks, and sports utility vehicles, as well as offers repair and maintenance services. Rivian Automotive serves customers in North America and the United Kingdom.
Read more on RIVN →
