Compare Altria Group Inc (MO) vs ON Holding AG (ONON) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Altria Group Inc vs ON Holding AG — how do they compare? Altria Group Inc trades at $68.15 (market cap $113.36B), while ON Holding AG trades at $26.95 (market cap $8.97B). The key difference: Altria Group Inc is far larger — about 12.6× ON Holding AG's market cap, and Altria Group Inc pays a 6.54% dividend while ON Holding AG pays none. Which is the better fit depends on your goals.
| MO | ONON | |
|---|---|---|
Market Cap | $113.36B | $8.97B |
Sector | Consumer Staples | Technology |
52-Week High | $74.92 | $50.63 |
52-Week Low | $54.72 | $26.84 |
Enterprise Value | $135.57B | $8.11B |
Dividend Yield | 6.54% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
MO trades at $68.18, down 1.02% today, with a bearish technical signal from moving averages but neutral oscillators. The company reported mixed Q2 2026 earnings, beating EPS estimates but missing revenue expectations, and maintains a strong 6.4% dividend yield after its 57th consecutive annual increase. Cash flow from operations remains robust at $9.29 billion for 2025, supporting dividend sustainability despite regulatory headwinds.
Outlook is cautiously optimistic with a consensus price target of $68.50, reflecting Wall Street's buy-heavy ratings. Key risks include ongoing FDA litigation, declining cigarette volumes, and high debt levels. The stock offers income appeal but faces secular challenges in the tobacco industry, requiring careful monitoring of regulatory developments and smoke-free segment growth.
ONON trades at $27.27, down 2.57% today and 27.2% over the past month, reflecting bearish technical signals despite strong fundamentals. The company reported Q2 2026 EPS of $0.44, beating expectations of $0.42, with robust APAC growth of 43.1% and a 65% gross margin target for 2026. Recent insider buying by executives at $30.67 signals confidence amid the stock's decline.
The outlook remains mixed: strong DTC growth and margin expansion support long-term upside, but near-term risks include U.S. tariffs, wholesale restraint, and rising costs. With a consensus price target of $45.67 (67% upside), Wall Street maintains a bullish stance, though execution risks warrant caution.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Altria Group Inc
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →About ON Holding AG
ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →
