Monster Beverage Corp vs Yum! Brands, Inc. — how do they compare? Monster Beverage Corp trades at $94.48 (market cap $93.35B), while Yum! Brands, Inc. trades at $148 (market cap $40.62B). The key difference: Monster Beverage Corp is far larger — about 2.3× Yum! Brands, Inc.'s market cap, and Yum! Brands, Inc. pays a 2.04% dividend while Monster Beverage Corp pays none. Which is the better fit depends on your goals.
| MNST | YUM | |
|---|---|---|
Market Cap | $93.35B | $40.62B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $99.94 | $168.16 |
52-Week Low | $58.75 | $138.21 |
Enterprise Value | $91.65B | $51.88B |
Dividend Yield | — | 2.04% |
Trailing returns across standard periods
Latest headlines on both assets
Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
Read more on MNST →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →