Monster Beverage Corp vs Trade Desk Inc — how do they compare? Monster Beverage Corp trades at $94.52 (market cap $93.35B), while Trade Desk Inc trades at $18.27 (market cap $8.76B). The key difference: Monster Beverage Corp is far larger — about 10.7× Trade Desk Inc's market cap, and Monster Beverage Corp is trading nearer its 52-week high, Trade Desk Inc nearer its low. Which is the better fit depends on your goals.
| MNST | TTD | |
|---|---|---|
Market Cap | $93.35B | $8.76B |
Sector | Consumer Staples | Technology |
52-Week High | $99.94 | $89.76 |
52-Week Low | $58.75 | $17.33 |
Enterprise Value | $91.65B | $7.78B |
Trailing returns across standard periods
Latest headlines on both assets
Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
Read more on MNST →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →