Monster Beverage Corp vs Tractor Supply Co — how do they compare? Monster Beverage Corp trades at $45.62 (market cap $89.20B), while Tractor Supply Co trades at $35.35 (market cap $18.39B). The key difference: Monster Beverage Corp is far larger — about 4.9× Tractor Supply Co's market cap, and Tractor Supply Co pays a 2.72% dividend while Monster Beverage Corp pays none. Which is the better fit depends on your goals.
| MNST | TSCO | |
|---|---|---|
Market Cap | $89.20B | $18.39B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $49.97 | $62.65 |
52-Week Low | $30.86 | $29.14 |
Enterprise Value | $87.49B | $24.70B |
Dividend Yield | — | 2.72% |
Trailing returns across standard periods
Latest headlines on both assets
Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
Read more on MNST →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →