Monster Beverage Corp vs TKO Group Holdings Inc — how do they compare? Monster Beverage Corp trades at $94.47 (market cap $93.35B), while TKO Group Holdings Inc trades at $181.83 (market cap $13.70B). The key difference: Monster Beverage Corp is far larger — about 6.8× TKO Group Holdings Inc's market cap, and TKO Group Holdings Inc pays a 1.7% dividend while Monster Beverage Corp pays none. Which is the better fit depends on your goals.
| MNST | TKO | |
|---|---|---|
Market Cap | $93.35B | $13.70B |
Sector | Consumer Staples | Technology |
52-Week High | $99.94 | $224.96 |
52-Week Low | $58.75 | $155.61 |
Enterprise Value | $91.65B | $17.88B |
Dividend Yield | — | 1.7% |
Trailing returns across standard periods
Latest headlines on both assets
Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
Read more on MNST →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →