Monster Beverage Corp vs Direxion NASDAQ 100 Equal Weighted Index Shares — how do they compare? Monster Beverage Corp trades at $94.48 (market cap $93.35B), while Direxion NASDAQ 100 Equal Weighted Index Shares trades at $118.11. Which is the better fit depends on your goals.
| MNST | QQQE | |
|---|---|---|
Market Cap | $93.35B | — |
Sector | Consumer Staples | Broad Market / Factor |
52-Week High | $99.94 | $122.72 |
52-Week Low | $58.75 | $96.06 |
Enterprise Value | $91.65B | — |
Trailing returns across standard periods
Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
Read more on MNST →QQQE is an ETF that seeks to track the performance of the NASDAQ-100 Equal Weighted Index. Unlike traditional market-capitalization-weighted indexes, this fund assigns equal weight to each of the 100 non-financial companies in the NASDAQ-100 and rebalances quarterly. This equal-weighting scheme reduces concentration risk in the largest technology companies and increases the fund's exposure to smaller-cap and mid-cap companies within the index, providing a differentiated growth profile.
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