Monster Beverage Corp vs Micron Technology, Inc. — how do they compare? Monster Beverage Corp trades at $45.62 (market cap $89.20B), while Micron Technology, Inc. trades at $892.19 (market cap $980.90B). The key difference: Micron Technology, Inc. is far larger — about 11× Monster Beverage Corp's market cap, and Micron Technology, Inc. pays a 0.06% dividend while Monster Beverage Corp pays none. Which is the better fit depends on your goals.
| MNST | MU | |
|---|---|---|
Market Cap | $89.20B | $980.90B |
Sector | Consumer Staples | Technology |
52-Week High | $49.97 | $1.21K |
52-Week Low | $30.86 | $115.79 |
Enterprise Value | $87.49B | $961.25B |
Dividend Yield | — | 0.06% |
Trailing returns across standard periods
Latest headlines on both assets
Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
Read more on MNST →Micron historically focused on designing and manufacturing DRAM for PCs. The firm then expanded into the NAND flash memory market. It increased its DRAM scale with the purchase of Elpida (completed in mid-2013) and Inotera (completed in December 2016). The firm's DRAM and NAND products tailored to PCs, data centers, smartphones, game consoles, automotives, and other computing devices.
Read more on MU →