MKS Instruments vs Trade Desk Inc — how do they compare? MKS Instruments trades at $264.5 (market cap $17.61B), while Trade Desk Inc trades at $12.08 (market cap $5.83B). The key difference: MKS Instruments is far larger — about 3× Trade Desk Inc's market cap, and MKS Instruments pays a 0.38% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold MKS Instruments for 7 Days and Trade Desk Inc for 72 Days on average.
| MKSI | TTD | |
|---|---|---|
Market Cap | $17.61B | $5.83B |
Volume | 1,275,355 | 15,864,392 |
Sector | Technology | Media |
52-Week High | $444.80 | $54.13 |
52-Week Low | $121.26 | $11.92 |
Typical Hold Time | 7 Days | 72 Days |
Enterprise Value | $21.18B | $4.78B |
Dividend Yield | 0.38% | — |
Signals from Pluang's Aura AI — not financial advice
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The Trade Desk (TTD) trades at $12.34, up 2.07% today but remains down significantly from recent highs. Technical indicators show a bearish trend with mixed momentum signals. Fundamentally, the company maintains strong profitability with 76.87% gross margins and 15.44% ROE, though revenue growth has slowed to 3% in 2026. Recent news highlights competitive pressures from Amazon and Alphabet while the company navigates workforce reductions and slower CTV growth.
Investment outlook remains cautious with analyst consensus at $14.72 target price representing 19% upside potential. Key opportunities include TTD's dominant position in programmatic advertising and healthy cash flow generation. Primary risks involve intensifying competition from tech giants, slowing revenue growth, and execution challenges during restructuring. The stock presents a value opportunity for patient investors if competitive pressures ease.
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MKS develops instruments, systems, and process control solutions for advanced manufacturing. Its technologies serve semiconductor manufacturing, electronics and packaging, photonics, and specialty industrial applications.
Read more on MKSI →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →