MKS Instruments vs Trade Desk Inc — how do they compare? MKS Instruments trades at $268.04 (market cap $17.95B), while Trade Desk Inc trades at $13.9 (market cap $6.59B). The key difference: MKS Instruments is far larger — about 2.7× Trade Desk Inc's market cap, and MKS Instruments pays a 0.38% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| MKSI | TTD | |
|---|---|---|
Market Cap | $17.95B | $6.59B |
Sector | Technology | Technology |
52-Week High | $444.80 | $54.13 |
52-Week Low | $110.60 | $13.03 |
Enterprise Value | $21.53B | $5.54B |
Dividend Yield | 0.38% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
The Trade Desk (TTD) trades at $14.02, down 2.84% on the day and near its 52-week lows, reflecting significant year-to-date pressure. Recent financials show revenue growth slowing to 3% in Q2 2026 with earnings misses, while the company undergoes a 15% workforce restructuring. Technical indicators signal a bearish trend with mixed momentum oscillators. Despite strong profitability margins, valuation multiples remain compressed amid weak advertising demand and competitive pressures.
Outlook remains cautious with near-term headwinds from soft ad spending and execution risks from restructuring. Long-term opportunities exist in CTV and AI-driven ad platforms, but investor sentiment is divided with analysts showing mixed ratings. The stock trades below consensus price targets, offering potential upside if operational improvements materialize, though volatility may persist.
Trailing returns across standard periods
Latest headlines on both assets
MKS develops instruments, systems, and process control solutions for advanced manufacturing. Its technologies serve semiconductor manufacturing, electronics and packaging, photonics, and specialty industrial applications.
Read more on MKSI →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →