McCormick & Company, Incorporated vs RUM Group Inc. Class A Common Stock — how do they compare? McCormick & Company, Incorporated trades at $45.4 (market cap $12.07B), while RUM Group Inc. Class A Common Stock trades at $5.93 (market cap $2.42B). The key difference: McCormick & Company, Incorporated is far larger — about 5× RUM Group Inc. Class A Common Stock's market cap, and McCormick & Company, Incorporated pays a 4.29% dividend while RUM Group Inc. Class A Common Stock pays none. Which is the better fit depends on your goals — on Pluang, investors hold McCormick & Company, Incorporated for 68 Days and RUM Group Inc. Class A Common Stock for 0 Days on average.
| MKC | RUM | |
|---|---|---|
Market Cap | $12.07B | $2.42B |
Volume | 3,953,478 | 5,814,349 |
Sector | Consumer Staples | Media |
52-Week High | $71.65 | $10.23 |
52-Week Low | $44.14 | $4.67 |
Typical Hold Time | 68 Days | 0 Days |
Enterprise Value | $16.76B | $2.71B |
Dividend Yield | 4.29% | — |
Signals from Pluang's Aura AI — not financial advice
MKC trades at $44.64, down 2.06% today, with a bearish technical signal from moving averages. The stock shows strong fundamentals with a P/E of 8.07, net income margin of 19.39%, and consistent earnings beats in three of the last four quarters. Recent Q3 2026 results showed 17% sales growth and margin expansion, though the technical picture remains cautious with support at $43.
The outlook is mixed with solid fundamentals and analyst consensus target of $53.50 (20% upside) but technical weakness. Key opportunities include dividend growth and Mexico acquisition benefits, while risks involve integration challenges and market sentiment. Wall Street sentiment is cautious with 60% hold ratings.
No Aura AI signal available yet.
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Latest headlines on both assets
In its 130-year history, McCormick has grown to become the leading global manufacturer, marketer, and distributor of spices, herbs, extracts, seasonings, and other flavorings. Beyond end consumers, McCormick's customer base also includes top quick-service restaurants, retail grocery chains, and other packaged food and beverage manufacturers, with about 30% of sales generated beyond its home turf to include 150 other countries and territories. In addition to its namesake brand, the firm's portfolio includes Old Bay, Zatarain's, Thai Kitchen, Frank's RedHot, French's, and the recently acquired Cholula brand.
Read more on MKC →RUM Group Inc., formerly Rumble Inc., is a holding company operating two business units: Rumble, an online video-sharing platform, and Quake AI, a cloud computing and artificial-intelligence infrastructure business.
Read more on RUM →