McDonald's Corp vs Wix.Com Ltd — how do they compare? McDonald's Corp trades at $267.66 (market cap $190.21B), while Wix.Com Ltd trades at $53.52 (market cap $2.15B). The key difference: McDonald's Corp is far larger — about 88.5× Wix.Com Ltd's market cap, and McDonald's Corp pays a 2.78% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals.
| MCD | WIX | |
|---|---|---|
Market Cap | $190.21B | $2.15B |
Volume | 2,230,036 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $341.06 | $184.24 |
52-Week Low | $264.54 | $40.43 |
Enterprise Value | $243.92B | $1.72B |
Dividend Yield | 2.78% | — |
Signals from Pluang's Aura AI — not financial advice
McDonald's (MCD) trades at $267.71, down 2.1% on the day, amid a bearish technical signal but strong fundamentals. The company reported Q1 2026 EPS of $2.83, beating expectations, with revenue growth to $26.89 billion in 2025 and a net income margin of 31.62%. Recent news highlights the 'McDonald's NEXT' strategy focusing on automation and menu innovation to boost competitiveness.
The outlook is mixed: analyst consensus is bullish with a $329 price target, but technicals indicate near-term pressure. Key risks include inflation impacting franchisee margins and high long-term debt of $38.42 billion. The stock offers a dividend yield supported by stable cash flows, presenting a value opportunity if execution risks are managed.
Wix trades at $53.34, up 3.67% on the day, with a bearish technical signal and mixed fundamentals. Revenue grew to $1.99B in 2025, but net income fell to $50.65M with a negative margin of -1.97%. The stock faces headwinds from recent earnings misses and legal investigations, yet maintains strong analyst support with a consensus price target of $83.07.
The outlook is cautious due to high valuation multiples and operational risks, but long-term growth potential exists if Wix can leverage AI tools and partnerships to improve profitability. Key risks include competitive pressure and ongoing legal scrutiny, while institutional sentiment remains predominantly bullish.
Trailing returns across standard periods
Latest headlines on both assets
McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →