McDonald's Corp vs Norwegian Cruise Line Holdings Ltd — how do they compare? McDonald's Corp trades at $273.15 (market cap $194.00B), while Norwegian Cruise Line Holdings Ltd trades at $18.83 (market cap $8.59B). The key difference: McDonald's Corp is far larger — about 22.6× Norwegian Cruise Line Holdings Ltd's market cap, and McDonald's Corp pays a 2.71% dividend while Norwegian Cruise Line Holdings Ltd pays none. Which is the better fit depends on your goals.
| MCD | NCLH | |
|---|---|---|
Market Cap | $194.00B | $8.59B |
Volume | 2,230,036 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $341.06 | $26.94 |
52-Week Low | $262.80 | $14.79 |
Enterprise Value | $247.77B | $23.40B |
Dividend Yield | 2.71% | — |
Signals from Pluang's Aura AI — not financial advice
McDonald's (MCD) trades at $273.72, down 0.28% on the day, with a neutral technical signal and strong fundamentals including a 31.72% net margin and consistent earnings beats. The company recently unveiled its 'McDonald's NEXT' growth strategy focusing on automation and menu innovation to drive future performance. Revenue growth remains steady, with 2025 revenue at $26.89 billion.
Outlook is positive with a consensus price target of $322.45 offering 17.8% upside, supported by 60% analyst buy ratings. Risks include inflationary pressures on franchisee margins and high long-term debt of $38.42 billion. The stock presents a value opportunity with stable dividends and strategic initiatives aimed at enhancing competitiveness.
NCLH trades at $18.55, down 3.64% today, amid a bearish technical signal. The company reported Q2 2026 EPS of $0.48, beating estimates, but faces headwinds from high fuel costs and soft demand. Revenue growth is steady, with 2025 revenue at $9.83B, and profitability metrics like a 7.49% net income margin show resilience. Analyst consensus is bullish with a $20.73 price target, though recent news highlights execution risks and macroeconomic pressures.
The outlook is mixed: strong fundamentals and analyst support suggest upside potential, but near-term volatility from cost pressures and travel demand uncertainty poses risks. Investors should weigh the attractive valuation against operational challenges in the cruise industry.
Trailing returns across standard periods
Latest headlines on both assets
McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →Norwegian Cruise Line is the world's third-largest cruise company by berths (at more than 62,000), operating 29 ships across three brands (Norwegian, Oceania, and Regent Seven Seas), offering both freestyle and luxury cruising. The company has redeployed its entire fleet as of May 2022. With eight passenger vessels on order among its brands through 2027 (representing 20,000 incremental berths), Norwegian is increasing capacity faster than its peers, expanding its brand globally. Norwegian sailed to around 500 global destinations before the pandemic.
Read more on NCLH →