Marathon Digital Holdings Inc vs Yum China Holdings Inc — how do they compare? Marathon Digital Holdings Inc trades at $9.65 (market cap $3.83B), while Yum China Holdings Inc trades at $42.92 (market cap $14.11B). The key difference: Yum China Holdings Inc is far larger — about 3.7× Marathon Digital Holdings Inc's market cap, and Yum China Holdings Inc pays a 2.78% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Marathon Digital Holdings Inc for 22 Days and Yum China Holdings Inc for 77 Days on average.
| MARA | YUMC | |
|---|---|---|
Market Cap | $3.83B | $14.11B |
Volume | 47,742,698 | 2,350,650 |
Sector | Financials | Consumer Cyclical |
52-Week High | $22.84 | $57.95 |
52-Week Low | $6.73 | $39.98 |
Typical Hold Time | 22 Days | 77 Days |
Enterprise Value | $5.87B | $15.02B |
Dividend Yield | — | 2.78% |
Signals from Pluang's Aura AI — not financial advice
MARA trades at $9.91, down 4.34% today, with a bearish technical outlook despite some oversold RSI readings. The company faces severe profitability challenges with a net income margin of -429.71% and negative cash flow from operations of $802.73M in 2025. Recent earnings misses and declining revenue from $907M in 2025 to $804M in 2026 highlight operational struggles, though analyst consensus remains divided with a $13 price target.
The stock presents high risk due to persistent losses and negative cash generation, offset by potential upside if operational efficiency improves. Investors face volatility from Bitcoin sector exposure and regulatory uncertainty, requiring careful risk assessment despite Wall Street's mixed but leaning positive ratings.
YUMC trades at $41.78, up 2.78% today, with a bearish technical signal despite strong fundamentals. The company shows consistent revenue growth from $9.6B in 2022 to $11.8B in 2025, with net income reaching $929M. Recent developments include the Pizza Hut brand acquisition and expansion of Burger Bar locations, while analysts maintain a 73.68% buy rating with 25.63% upside potential.
YUMC presents a value opportunity with reasonable valuation multiples (P/E 15.3, P/S 1.2) and solid profitability (ROE 17.5%). However, technical indicators show bearish momentum, and the stock faces execution risks from rapid expansion and Chinese consumer market volatility. The Q3 2026 earnings report will be critical for confirming growth trajectory.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →