Compare Marathon Digital Holdings Inc (MARA) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Marathon Digital Holdings Inc vs Yum! Brands, Inc. — how do they compare? Marathon Digital Holdings Inc trades at $9.67 (market cap $3.83B), while Yum! Brands, Inc. trades at $144.69 (market cap $39.02B). The key difference: Yum! Brands, Inc. is far larger — about 10.2× Marathon Digital Holdings Inc's market cap, and Yum! Brands, Inc. pays a 2.1% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Marathon Digital Holdings Inc for 22 Days and Yum! Brands, Inc. for 132 Days on average.
| MARA | YUM | |
|---|---|---|
Market Cap | $3.83B | $39.02B |
Volume | 47,742,698 | 2,597,636 |
Sector | Financials | Consumer Cyclical |
52-Week High | $22.84 | $168.16 |
52-Week Low | $6.73 | $135.77 |
Typical Hold Time | 22 Days | 132 Days |
Enterprise Value | $5.87B | $50.63B |
Dividend Yield | — | 2.1% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Marathon Digital Holdings (MARA) trades at $9.60, down 7.34% on the day, reflecting ongoing volatility. The stock shows mixed signals with bearish technical indicators but positive analyst sentiment. Fundamentally, the company reported significant losses with a net income margin of -429.71% in 2026, though revenue remains substantial at $804 million. Recent news highlights stock movements tied to Bitcoin price fluctuations and analyst coverage, including a Hold rating from Clear Street with a $10 price target.
The outlook remains cautious due to persistent losses and high volatility, though analyst consensus suggests potential upside to $13.25. Key risks include operational cash burn, competitive pressures, and regulatory uncertainty. Investment opportunity exists if the company can improve profitability and manage costs effectively, but current financial health warrants careful monitoring.
YUM stock trades at $145.15, up 3.42% today, with a bullish technical signal and strong support at $141. Revenue grew to $8.21B in 2025, with net income of $1.56B and a 25.4% net margin. The company recently sold Pizza Hut for $1.5B, focusing on KFC and Taco Bell, and declared a $0.75 dividend payable September 18, 2026.
Outlook is positive with a consensus price target of $170.44, though high debt and competitive pressures pose risks. Earnings beat expectations in two of the last three quarters, and cash flow from operations is robust at $2.01B, supporting shareholder returns amid a hold-heavy analyst rating.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
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About Marathon Digital Holdings Inc
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
