Marathon Digital Holdings Inc vs Snowflake Inc — how do they compare? Marathon Digital Holdings Inc trades at $12.29 (market cap $4.45B), while Snowflake Inc trades at $271.64 (market cap $95.09B). The key difference: Snowflake Inc is far larger — about 21.4× Marathon Digital Holdings Inc's market cap, and Snowflake Inc is trading nearer its 52-week high, Marathon Digital Holdings Inc nearer its low. Which is the better fit depends on your goals.
| MARA | SNOW | |
|---|---|---|
Market Cap | $4.45B | $95.09B |
Sector | Technology | Technology |
52-Week High | $22.84 | $280.16 |
52-Week Low | $6.73 | $121.11 |
Enterprise Value | $6.40B | $94.90B |
Signals from Pluang's Aura AI — not financial advice
MARA trades at $11.67, up 9.17% in the last session, but remains in a bearish technical trend. The company reported a net loss of $1.31 billion in 2025 with a negative net margin of 234.83%, though it maintains a high gross margin of 79.22%. Recent news highlights a strategic pivot to AI data centers, including a major Texas land acquisition announced on July 9, 2026, which could add up to 2 GW of power capacity.
The outlook is mixed: analyst consensus is a buy with a $16.90 price target, but significant risks persist from ongoing losses and high volatility. The AI pivot offers growth potential, yet execution and funding challenges pose substantial downside risk for investors.
Snowflake (SNOW) trades at $271.73, up 1.05% with strong bullish technical signals and consistent earnings beats. The company shows robust revenue growth from $1.2B in 2022 to $3.63B in 2025, though profitability remains negative with a -23.79% net margin. Analyst sentiment is overwhelmingly positive with 80.77% buy ratings and a $299.91 consensus target, while recent news highlights AI Data Cloud expansion and enterprise adoption.
Snowflake presents a growth investment opportunity with accelerating AI platform adoption and 30% revenue targets, but faces execution risks in achieving profitability amid high valuation multiples. The stock's upside depends on converting revenue growth to positive earnings while navigating competitive cloud data market pressures.
Trailing returns across standard periods
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →Founded in 2012, Snowflake is a data lake, warehousing, and sharing company that came public in 2020. To date, the company has over 3,000 customers including nearly 30% of the Fortune 500 as its customers. Snowflake's data lake stores unstructured and semistructured data that can then be used in analytics to create insights stored in its data warehouse. Snowflake's data sharing capability allows enterprises to easily buy and ingest data almost instantaneously compared with a traditionally months-long process. Overall, the company is known for the fact that all of its data solutions that can be hosted on various public clouds.
Read more on SNOW →