Compare Marathon Digital Holdings Inc (MARA) vs Rivian Automotive, Inc. (RIVN) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Marathon Digital Holdings Inc vs Rivian Automotive, Inc. — how do they compare? Marathon Digital Holdings Inc trades at $12.29 (market cap $4.45B), while Rivian Automotive, Inc. trades at $17.75 (market cap $24.95B). The key difference: Rivian Automotive, Inc. is far larger — about 5.6× Marathon Digital Holdings Inc's market cap, and Rivian Automotive, Inc. is trading nearer its 52-week high, Marathon Digital Holdings Inc nearer its low. Which is the better fit depends on your goals.
| MARA | RIVN | |
|---|---|---|
Market Cap | $4.45B | $24.95B |
Sector | Technology | Consumer Cyclical |
52-Week High | $22.84 | $22.45 |
52-Week Low | $6.73 | $11.64 |
Enterprise Value | $6.40B | $26.70B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
MARA trades at $11.67, up 9.17% in the last session, but remains in a bearish technical trend. The company reported a net loss of $1.31 billion in 2025 with a negative net margin of 234.83%, though it maintains a high gross margin of 79.22%. Recent news highlights a strategic pivot to AI data centers, including a major Texas land acquisition announced on July 9, 2026, which could add up to 2 GW of power capacity.
The outlook is mixed: analyst consensus is a buy with a $16.90 price target, but significant risks persist from ongoing losses and high volatility. The AI pivot offers growth potential, yet execution and funding challenges pose substantial downside risk for investors.
Rivian Automotive (RIVN) trades at $17.76, up 1.75% on the day, with a neutral technical outlook and bullish moving averages. The company continues to post significant losses, with a net income margin of -63.62% in 2025, though revenue grew to $5.39 billion. Recent news highlights focus on the upcoming R2 vehicle launch and a challenging EV market environment.
Rivian's investment case hinges on successful execution of the R2 launch and path to profitability, but faces substantial risks from cash burn, competition, and macroeconomic pressures. Analyst consensus is a Buy with a $19.22 price target, suggesting moderate upside potential from current levels if operational improvements materialize.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Marathon Digital Holdings Inc
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →About Rivian Automotive, Inc.
Rivian Automotive, Inc. is an automotive technology company. The Company designs and manufactures vans, trucks, and sports utility vehicles, as well as offers repair and maintenance services. Rivian Automotive serves customers in North America and the United Kingdom.
Read more on RIVN →
