Compare Marathon Digital Holdings Inc (MARA) vs ServiceNow Inc (NOW) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Marathon Digital Holdings Inc vs ServiceNow Inc — how do they compare? Marathon Digital Holdings Inc trades at $12.01 (market cap $4.45B), while ServiceNow Inc trades at $101.89 (market cap $107.98B). The key difference: ServiceNow Inc is far larger — about 24.3× Marathon Digital Holdings Inc's market cap, and Marathon Digital Holdings Inc is trading nearer its 52-week high, ServiceNow Inc nearer its low. Which is the better fit depends on your goals.
| MARA | NOW | |
|---|---|---|
Market Cap | $4.45B | $107.98B |
Sector | Technology | Technology |
52-Week High | $22.84 | $199.24 |
52-Week Low | $6.73 | $83.00 |
Enterprise Value | $6.40B | $105.23B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Marathon Digital Holdings (MARA) trades at $11.67, up 9.17% today, amid a strategic pivot from Bitcoin mining to AI infrastructure. Despite recent earnings misses and negative profitability metrics, the stock shows technical support near $10-11 levels. The company's acquisition of a 1,200-acre Texas site with 2 GW power capacity represents a significant expansion opportunity, though cash flow remains negative from operations.
MARA presents a high-risk opportunity with Wall Street analysts maintaining a 50% buy rating and $16.90 consensus target. The AI pivot could drive long-term growth, but investors face substantial execution risks amid persistent losses and negative cash flow. Near-term performance depends on successful business transformation and improved profitability.
ServiceNow (NOW) trades at $104.70, up 1.41% today, with a bearish technical signal despite strong fundamentals. Revenue grew to $13.28B in 2025, with net income of $1.75B and robust cash flow from operations of $5.44B. Recent news highlights AI-driven growth opportunities, including partnerships and positive analyst coverage, though the stock faces near-term resistance.
Outlook remains positive with an 85.51% analyst buy rating and a $135.18 consensus price target, implying significant upside. Risks include high valuation multiples (P/E 61.45) and competitive pressures in enterprise software. Earnings momentum is key, with Q2 2026 results critical after a recent miss.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Marathon Digital Holdings Inc
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →About ServiceNow Inc
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →
