Southwest Airlines Co vs TKO Group Holdings Inc — how do they compare? Southwest Airlines Co trades at $48.62 (market cap $23.63B), while TKO Group Holdings Inc trades at $181.56 (market cap $13.70B). The key difference: Southwest Airlines Co is the larger of the two by market cap, and TKO Group Holdings Inc pays the higher dividend (1.7%). Which is the better fit depends on your goals.
| LUV | TKO | |
|---|---|---|
Market Cap | $23.63B | $13.70B |
Sector | Industrials | Technology |
52-Week High | $54.80 | $224.96 |
52-Week Low | $29.06 | $155.61 |
Enterprise Value | $26.70B | $17.88B |
Dividend Yield | 1.49% | 1.7% |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
TKO trades at $182.79, down 1.26% today, with a bearish technical signal despite strong analyst support. The company shows solid revenue growth with 2026 projections at $5.1B and improved net profit margin of 4.47%. Recent developments include successful international events and an $800 million share repurchase, while earnings have been mixed with Q1 2026 beating expectations but Q3 and Q4 2025 missing.
Wall Street remains bullish with 89% buy ratings and a $228.40 consensus price target, representing 25% upside potential. Key risks include execution on earnings expectations and high valuation multiples. The stock presents a growth opportunity driven by live event demand and media partnerships, though investors should monitor quarterly performance against elevated expectations.
Trailing returns across standard periods
Latest headlines on both assets
Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.
Read more on LUV →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →