Southwest Airlines Co vs Rollins Inc. Common Stock — how do they compare? Southwest Airlines Co trades at $39.51 (market cap $19.89B), while Rollins Inc. Common Stock trades at $32.97 (market cap $15.47B). The key difference: Southwest Airlines Co is the larger of the two by market cap, and Rollins Inc. Common Stock pays the higher dividend (2.27%). Which is the better fit depends on your goals — on Pluang, investors hold Southwest Airlines Co for 66 Days and Rollins Inc. Common Stock for 0 Days on average.
| LUV | ROL | |
|---|---|---|
Market Cap | $19.89B | $15.47B |
Volume | 3,985,163 | 6,712,154 |
Sector | Industrials | Industrials |
52-Week High | $54.80 | $65.60 |
52-Week Low | $29.67 | $29.69 |
Typical Hold Time | 66 Days | 0 Days |
Enterprise Value | $22.98B | $16.48B |
Dividend Yield | 1.77% | 2.27% |
Signals from Pluang's Aura AI — not financial advice
Southwest Airlines (LUV) trades at $40.65, down 0.27% on the day, with technical indicators showing a bearish trend while fundamentals reveal a mixed picture. The company reported revenue growth to $28.06 billion in 2025 but saw net income margin compression to 1.57%. Recent earnings show volatility with a significant Q2 2026 beat but a Q1 2026 miss. Analyst sentiment is divided with 42% buy ratings and a $49.61 consensus price target representing 22% upside potential.
LUV presents a value opportunity with attractive valuation metrics (P/S 0.71, EV/EBITDA 8.28) and ongoing commercial transformation driving revenue growth. However, investors face risks from fuel cost volatility, competitive pressures, and inconsistent earnings performance. The stock's current technical weakness near support levels may offer entry points for long-term investors betting on the company's premium service initiatives and projected 2026 margin improvement to 2.78%.
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Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.
Read more on LUV →Rollins Inc. provides pest control services to residential and commercial customers through its family of brands, including Orkin, across dozens of countries.
Read more on ROL →